Duration: 3 hours Total Score: 60 Please refer to the case 'Vodafone Marketing Communications' and answer the following

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Duration 3 Hours Total Score 60 Please Refer To The Case Vodafone Marketing Communications And Answer The Following 1 (71.31 KiB) Viewed 10 times

Duration: 3 hours Total Score: 60 Please refer to the case 'Vodafone Marketing Communications' and answer the following questions: 1.) Using Hierarchy of effect Model, highlight the role of marketing communication, over the past 15 years, to build brand Vodafone. [15 marks] 2.) Comment on the importance of Zoozoo campaigns in Vodafone's marketing communication. [15 marks] 3.) Discuss your views regarding the effective use of media mix in Vodafone marketing communications? [15 marks] 4.) Suggest changes you think Vodafone should adopt in its communication strategies in the present scenario? [15 marks]