Ima7303 Imagine You Are A Marketing Data Analyst For An E Commerce Company Company Gets Revenue From In App Promotions 1 (214.88 KiB) Viewed 9 times
Ima7303 Imagine You Are A Marketing Data Analyst For An E Commerce Company Company Gets Revenue From In App Promotions 2 (287.37 KiB) Viewed 9 times
Ima7303 Imagine you are a marketing data analyst for an E-commerce company. Company gets revenue from in-app promotions. Two important dimensions by which you decide the success of in-app promotions for e-commerce app are (1) shopper satisfaction and (2) Number of in-app promotions. The below table shows data for the year 2020. For the year 2019, the average shopper's satisfaction is 40 % and average in-app promotions is 5 for all categories. Covid-19 has changed people's shopping habits. Present a single, most appropriate visual to demonstrate how the current year's data compare with the previous year's average along the two dimensions mentioned. The visual should employ the visual hierarchy of components and must be presentation ready. Provide clear explanation of your choices. [6 Marks] Table:In-app promotions vs Shopper satisfaction. % shopper Number of in-app Shopping category promotions satisfaction 50 94 45 3 3 4 Bakery Toys/games Travel
% shopper Number of in-app Shopping category promotions satisfaction 50 94 45 80 43 89 82 78 19 3 3 4 9 5 11 13 10 12 Bakery Toys/games Travel Office Supplies Furniture Kids Grocery Women Men
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