Professional Diploma in Digital Marketing Questions + Answers

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Question 1 ( Topic 1 )
You recognize the importance of creating articles and blog posts to drive traffic to your website. What is this activity known as? Choose one of the following:
A. Content link building
B. Content updates
C. Inbounding
D. Link building


Answer : A

Question 2 ( Topic 1 )
You are carrying out offsite optimization on your website. Which one of the following would be part of the exercise? Choose one of the following:
A. Inbound links
B. Directory registration
C. Domain name registration
D. Canonicalization


Answer : A

Question 3 ( Topic 1 )
Consider the webpage link: http://www.vidalsassoon.com
What kind of link format is this known as? Choose one of the following:
A. URL link
B. Topic link
C. Uninformative link
D. Keyword link


Answer : A

Question 4 ( Topic 1 )
What do Google Webmaster Tools allow website owners to see? Choose one of the following:
Exhibit:



A. How a search engine interacts with the website.
B. The most expensive keywords for the website.
C. The keyword density on the website.
D. The number of visitors to the website.


Answer : A

Question 5 ( Topic 1 )
The process of refining your website so that it will be indexed and ranked by search engines is known as __________ _________ _________ . Complete the sentence by filling in the blank. Choose one of the following:
Exhibit:



A. Search Engine Optimization
B. Indexing and Ranking
C. Search Engine Marketing
D. Social Media Marketing


Answer : A

Question 6 ( Topic 1 )
What do Keyword Research Tools provide information about? Choose one of the following:
A. Search queries
B. Social sharing
C. Website traffic
D. Conversions


Answer : A

Question 7 ( Topic 1 )
Implementing Search Engine Optimization (SEO) involves two key aspects. What are they?
Choose one of the following:
A. Onsite and offsite
B. Onsite and micro site
C. Offsite and directory
D. Onsite and directory


Answer : A

Question 8 ( Topic 1 )
You are about to perform some research about what your target audience searches for on the Internet. Which tool would you use? Choose one of the following:
Exhibit:



A. Google AdWords Keyword Planner
B. Google Alerts
C. Google Analytics
D. Google Ad Planner


Answer : A

Question 9 ( Topic 1 )
Which of the following will NOT adversely affect your link building efforts? Choose one of the following:
A. Refreshing content
B. Keyword stuffing
C. Broken links
D. Duplicate content


Answer : A

Question 10 ( Topic 1 )
You are just finalizing your new website and you have heard that there are special tags that help indicate explanatory text for certain visual aspects of page content. Which tags help with this? Choose one of the following:
A. Alt Tags
B. Meta Tags
C. Title Tags
D. Description Tags


Answer : A

Question 11 ( Topic 1 )
What is happening in the Google AdWords screen shown below?



Choose one of the following:
A. Keyword Estimation
B. Campaign Estimation
C. Traffic Research
D. Link Analysis


Answer : A

Question 12 ( Topic 1 )
What is illustrated by the graph shown?



Choose one of the following:
A. Long tail keywords
B. High ranking keywords
C. High volume keywords
D. Search volumes over time


Answer : A

Question 13 ( Topic 1 )
What does a search reveal about the person searching? Choose one of the following:
A. Location and intention
B. Geography and age
C. Sentiment and buying power
D. Intention and age


Answer : A

Question 14 ( Topic 1 )
The percentage of times a phrase appears on a webpage relative to the number of words on the page has a special term to describe it. What is the term? Choose one of the following:
A. Keyword density
B. Keyword rotation
C. Keyword percentage
D. Keyword value


Answer : A

Question 15 ( Topic 1 )
Your boss has asked you to evaluate the keywords currently in use for SEO, and compare them with the keywords used on the websites of your competitors. Which two dimensions will you concentrate on? Choose one of the following:
Exhibit:



A. Traffic Volume and Ranking
B. Position and Cost
C. Inbound Links and Cost
D. Position and Click-Through-Rate (CTR)


Answer : A


Question 16 ( Topic 1 )
Web spiders carry out a key function within search. What is it? Choose one of the following:
A. Indexing the site
B. Ranking the site
C. Parsing the site
D. Translating the site


Answer : A

Question 17 ( Topic 1 )
Google decides the ranking for your website based predominantly on which one of the following?
A. Number and quality of websites that link to your website
B. Quality of keywords that feature on each page
C. Quality of the copy in ad campaigns
D. Number of visitors to your website


Answer : A

Question 18 ( Topic 1 )
What is displayed in the Google AdWords screen below? Choose one of the following:
Exhibit:



A. Keyword Research Report
B. Campaign Report
C. Traffic Source Report
D. SEO Report


Answer : A

Question 19 ( Topic 1 )
You understand that both for indexing with search engines and for user navigation, providing a clear navigation scheme is important. Which feature will help you do this?
Choose one of the following:
Exhibit:



A. Sitemap
B. Navigation Bar
C. Keyword Research Tool
D. Breadcrumbs


Answer : A

Question 20 ( Topic 1 )
You wish to have your product name display as the primary search link in organic search results. Which meta tag will help you achieve this? Choose one of the following:
A. Title
B. Description
C. Keyword
D. Refresh


Answer : A


Question 21 ( Topic 1 )
What do internal links within your website assist with? Choose one of the following:
A. Navigation and search spiders

B. Navigation and display -

C. Layout and search spiders -

D. Navigation and content -


Answer : A Topic 2, Search Marketing (PPC)

Question 22 ( Topic 2 )
Where would you click in the Google AdWords screen shown in order to adjust your campaign spend allowance? Click in the screen below.





Answer :


Question 23 ( Topic 2 )
You understand there is a valuable metric which measures the effectiveness of campaigns you run in relation to sales of different products. What is this called? Choose one of the following:
A. Conversion rate
B. Acquisition rate
C. Conversion ratio
D. Acquisition ratio


Answer : A

Question 24 ( Topic 2 )
You wish to check how effective an individual ad has been. Which report will give you this information? Choose one of the following:
A. Ad Performance Report
B. Ad Group Performance Report
C. Campaign Performance Report
D. Account Performance Report


Answer : A

Question 25 ( Topic 2 )
You are about to develop your first PPC Campaign. What will be the first step? Choose one of the following:
Exhibit:



A. Keyword research
B. Keyword selection
C. Keyword optimization
D. Keyword stuffing


Answer : A



Question 26 ( Topic 2 )
What activity is illustrated in the Google screen shown below? Choose one of the following:
Exhibit:



A. Trends analysis
B. Traffic estimation
C. Keyword tagging
D. Bid setting


Answer : A

Question 27 ( Topic 2 )
You have heard that Google operates the _______ ______ to allow advertisers publish rich media ads on a variety of news sites, blogs and other relevant sites across the Internet.
Choose one of the following to complete the sentence:
A. Display Network
B. Partner Network
C. Publisher Network
D. Ad Network


Answer : A

Question 28 ( Topic 2 )
Google has a formal measure to indicate the relevance and correlation of your ad with the landing page used. What is this called? Choose one of the following:
A. Quality Score
B. Quality Measure
C. Quality Index
D. Quality Rate


Answer : A

Question 29 ( Topic 2 )
Where will you first click in the Google AdWords screen shown in order to begin adjusting the time of day targeting for your campaign?





Answer :


Question 30 ( Topic 2 )
You wish to see how your current ads and organic search listings are performing and correlating by importing your organic search results into AdWords. Which Google service will you link with in order to achieve this? Choose one of the following:
Exhibit:



A. Google Analytics
B. Google Alerts
C. Google Trends
D. Google Webmaster tools


Answer : A