As a marketing strategist, you are consulted by a leading firm operating in the competitive Ghanaian media sector to pro

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As a marketing strategist, you are consulted by a leading firmoperating in the competitive Ghanaian media sector to provide acontemporary understanding of performance appraisal issues and thepositive effect it can have on the organizational productivity andperformance of the firm's marketing personnel.
Required:
Respond to the request in the form of a concise write up to thefirm's Chief executive officer, providing her with the followinginsights;
i. A brief overview of a contemporary performance appraisalsystem, highlighting its relevance and effectiveness over thetraditional system of appraisal.
ii. The underlying principles and ethics of contemporaryperformance appraisal and its importance
iii. Why there is the need for top management to show commitmentand support during the implementation of contemporary performanceappraisal system.