QUESTION 2 (30 marks) As a marketing strategist, you are consulted by a leading firm operating in the competitive Ghanai

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Question 2 30 Marks As A Marketing Strategist You Are Consulted By A Leading Firm Operating In The Competitive Ghanai 1 (94.34 KiB) Viewed 11 times

QUESTION 2 (30 marks) As a marketing strategist, you are consulted by a leading firm operating in the competitive Ghanaian media sector to provide it a contemporary understanding of performance appraisal issues and the positive effect it can have on the organizational productivity and performance of the firm's marketing personnel. Required: Respond to this request, in the form of a concise write-up to the firm's Chief Executive Officer, providing her with the following insights; i) ii) iii) A brief overview of a contemporary performance appraisal system, highlighting its relevance and effectiveness over the traditional system of appraisal (10 marks). Required: The underlying principles and ethics of contemporary performance appraisal and its importance (10 marks). Why there is the need for top management to show commitment and support during the implementation of contemporary performance appraisal system. (10 marks) QUESTION 3 (30 marks) The Chief Executive Officer (CEO) of a pharmaceutical company seeks to develop a work environment in which all employees, especially the sales executives, are to see themselves as members of a unique workplace. The CEO sought your advice on how to ensure that the firm's human resource management development system is relevant, sustained and reinforced, as well as motivating enough to offset the dwindling performances of the firms' sales executives. i). As your preliminary advise, what scenarios will you ask the CEO to consider, which can lead to his firm's development of a practicable work motivation package that can excite in the sales executives, the requisite driving force toward increased performances? (15 marks) ii). Having made the CEO appreciate that one of the many adverse consequences of poor recruitment and selection is the possibility of a high level of staff turnover which increases the cost that firms incur in recruiting and engaging a new member of staff, explain to him what these cost are and how his firm can avoid them. (15 marks). Examiner: Dr. Aminu Sanda Page 2/2