Ms.Cheritha, as the advertising manager for chemical topics magazine, is charged with the responsibility for selling adv

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Ms.Cheritha, as the advertising manager for chemical topicsmagazine, is charged with the responsibility for sellingadvertising space in the magazine. The magazine deals primarilywith chemical processing technology and is distributed solely bysubscription. Major advertisers in the magazine are the producersof chemical processing equipment since the magazine is primarilydirected at engineers and other technical people concerned with thedesign of chemical processing units . Since the size andcomposition of the target audience for chemical topics are keyconcerns for prospective advertisers, Ms.Cheritha is interested incollecting more detailed data on leadership. While she presentlyhas total circulation figures, she feels that these understate thepotential exposure of an advertisement in chemical topics. Inparticular, she feels that for every subscriber to chemical topics,there are several others in the firm to whom chemical topics arerouted for their perusal. She wishes to determine how large this‘secondary’ audience is and also wishes to develop more detaileddata on readers such as degree of technical training, level in theadministrative hierarchy, and so on, since feels that these details would be quite helpful in influencing potential clients to committheir advertising dollars to chemical topics.
Questions: 1 What kind of research design is in order to answerMs.Cheritha’s question? Why? Outline the procedure you would followin attacking these questions