Suppose that you are appointed as the chief executive officer of Executive Cars at a time when it is making a loss on lu

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Suppose that you are appointed as the chief executive officer of Executive Cars at a time when it is making a loss on lu

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Suppose that you are appointed as the chief executive officer ofExecutive Cars at a time when it is making a loss on luxury sportscars costing more than R2 million. You are informed that the priceelasticity of such cars is 0.75. What pricing strategy would youfollow in your attempt to restore profitability to ExecutiveCars?
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