• Discuss who is really the "customer" or "consumer" within healthcare arena, i.e. the different parties and roles in wh
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• Discuss who is really the "customer" or "consumer" within healthcare arena, i.e. the different parties and roles in wh
• Discuss who is really the "customer" or "consumer" within healthcare arena, i.e. the different parties and roles in which they serve. • Does the customer differ with the type of healthcare service or product offered? • Does the expectations and demands of a customer change depending upon the healthcare service provider? • Has the marketing in healthcare reached the level of creating the dream to attain Utopia?
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