Read the case study below and answer the questions that follow. A Deep Dive into Nestlé’s Supply Chain When it comes to

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Read the case study below and answer the questions that follow.A Deep Dive into Nestlé’s Supply Chain When it comes to the foodand beverage market, Nestlé dominates over the competition as theworld's biggest company of its kind. Established in 1866 by Swisspharmacist, Henri Nestlé, the organization originally specialisedin infant cereal. From these humble beginnings, Nestlé grew overthe years by acquiring other companies into its fold. This mammothorganisation now operates from 70 different countries and hiresalmost 250,000 people worldwide. Through supply chain analysis,other businesses can learn a lot from Nestlé's immense success, asthe Swiss company continues to expand and evolve their products.Below, is an exposition of the business's four main strengths,alongside how they have outshone expectations in these areas. 1.Profiling the Consumer To create products that appeal to consumers,Nestlé believes in a strategy they call "Brand Building the NestléWay (BBNW)". One of BBNW's six founding principles is focused onprofiling their brand's consumers. Indeed, Nestlé is very engagedwith their customers, specifically over online venues. The companygoes far beyond market research to reach their clientele, as theystrive to see who their demographic is and what makes them tick. Asa company, Nestlé excels at interacting with real-life consumers onsocial media. For instance, their 850 Facebook pages for variousbrands carry a total of 210 million fans. It's an inspiring way togather customer responses quickly and efficiently. To receive ahigh response level, the company posts around 1,500 new items perday across their online platforms. When it comes to supply chainanalysis, having an intimate knowledge of what your customers wantfrom your products is imperative in running a successful operation.2. Focusing on Responsible Sourcing During the supply chainanalysis of Nestlé, it's immediately clear that responsiblesourcing is a huge concern for the company. With 700,000 farmersworking for Nestlé, the Swiss company puts a strong emphasis onacting respectfully toward the many families and agriculturalcommunities who are dependent upon them. Consequently, Nestlé goesto great lengths to track their food product's origins, thusensuring that they're compiling with ethical practices. Thishonourable attitude gains Nestlé loyalty from both their suppliersand their consumers. 3. Acquisition for Better Product DiversityWith over 2,000 unique brands and 10,000 products on the market,Nestlé certainly has its fingers in a lot of pies. Much of thecompany's supply chain relies on acquisition, as they'reconsistently bringing new companies into their fold. This wave ofbuyouts happened after the Berlin Wall fell in 1989, opening up theEuropean and Chinese markets.Nestlé's first major acquisition wasRalston Purina Company, a popular pet food maker, in 2001. Theyfollowed this purchase up with Dreyer's, Movenpick, Jenny Craig,and Gerber over the following years. Nestlé commitment to investingin other companies allows them to continuously put new, excitingproducts on the market. Plus, by buying former competitors, they'reeliminating any threats and gaining access to these companies'suppliers in the process. 4. Transforming into a Zero-Waste CompanyAfter a media backlash in 2010 against Nestlé's environmentalpractices, the company moved quickly to revamp its policies. Theirfirst change was implementing a "no deforestation" policy, inresponse to Greenpeace's allegations over Nestlé's methods forgathering palm oil. The company's current priority is to eliminatewaste in their upstream supply chain. By 2020, Nestlé has committedto becoming fully zero-waste-to-landfill, according to PascalGréverath, Nestlé's Head of Environmental Sustainability. Throughthese practices, the company is invested in improving its supplychain's efficiency. It's clear that Nestlé will save itself moneyin the long run, since no amount of food will be waOverall, supplychain analysis shows that Nestlé's business model has a lot tooffer all companies. Whether you're a fledgling start-up or along-standing cooperation, this Swiss conglomerate displays thetrue importance of market research, responsible sourcing, productdiversity, and going waste-free. After all, Nestlé didn't reach a$247 billion net worth by accidents
QUESTION FIVE [20] The operations and supply chain strategy area functional strategy that indicates how structural andinfrastructural elements within the operations and supply chainareas will be acquired and developed to support the overallbusiness strategy. Discuss the type of major structural andinfrastructural decisions that must be addressed by an operationsand supply chain strategy at Nestle