In developing a national ad campaign for a national brand, the ad agency’s media planning team is weighing several media
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In developing a national ad campaign for a national brand, the ad agency’s media planning team is weighing several media
In developing a national ad campaign for a national brand, thead agency’s media planning team is weighing several media optionsfrom the perspective of net national reach as the most importantmedia objective. One option is to include three national media intothe media schedule together – medium A with national reach of 20,medium B with national reach of 25, and medium C with nationalreach of 30. What is the most accurate estimated net reach of thisoption?