Case Study: Google’s Recruitment and Selection Process Google Inc., the world’s largest and most popular search engine c

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Case Study: Google’s Recruitment and Selection ProcessGoogle Inc., the world’s largest and most popular search enginecompany, is also one of the most sought after companiesin the world. Due to the popularity of the company caused by itshighly attractive compensation and benefits packages forits employees, millions of job applications are constantly receivedby Google on an annual basis.When Google Inc. topped the ranks for the most popular companies inthe world, it could no longer contain the number ofapplications it receives from thousands of job hunters from allover the globe. Google aims to hire only the best employeesthat fit the organizational culture and standards of Google, so thecompany started thinking of ways to better improveits recruitment and selection process for its would-beemployees.The Google Inc management decided to focus on the distinctbehavioural characteristics and personality that separatesGoogle employees from any other employees in other known companies.It shifted its focus from academic qualificationsand technical experiences to the applicant’s personality,creativity, leadership capacities, innovative andnon-conventionalways of thinking and the applicant’s overall exposure to theworld.The Google Recruitment ProcessGoogle is known for various unique approaches that it has utilisedin order to attract the cream of the crop or the best of thebests. Google has so successfully utilized their brand in order toattract the most talented and highly competent individualsin the world. Because of their claim of providing the bestemployee-employer experience supported by the many perks,benefits and high salaries that Google employees get to enjoy,Google became the most desired companies for men andwomen in the world.In order to attract the best employees, Google draws them by thepromise of wealth and luxury, providing their employeeswith almost everything an employee could possibly need, fromabsurdly high compensations to extravagant and luxuriousbenefits like gourmet food, carwash, gym, snacks, exercise classes,dry cleaning services, car services, haircuts, oilchanges, massages and many more, all for free.One notable recruitment technique that Google utilised in 2006 wasthe targeted and unobtrusive approach to sendingrecruitment messages. Google crafted a simple technique to recruitthe best students in certain schools and universities towork for them. They allowed people from these schools to access thesearch portal of Google wherein the students’ IPaddress would be identified. The approach was definitely asuccessful micro-targeted approach. It was also in the sameyear when Google opened up to the idea of an Employee ReferralProgram.The Google selection processThe algorithm technique effectively separated the top and the bestperformers from thousands of candidates vying for aposition. Moreover, the assessment tool was made sure tosuccessfully predict the best possible candidates from theleastand the average.Google is able to accurately identify the best candidates for theposition using a more data-based and scientific approach.Usually, the interviews begin using the telephone. Once the phoneinterviews conducted have been successful, theapplicant would be scheduled by the recruitment officer and beinvited for a series of five to ten interviews in one daywithten different people.The interviews are filled with brain teasers, algorithmic problems,and IQ tests.There were many instances when the applicants were asked to writecodes, brain storm, role play or solve mathematicalequations on the spot just to prove that they are highly-skilledand competent.https://www.mbaknol.com/management-case ... ess/Answer ALL the questions in this section.
Question 1 (25 Marks)Explain ANY THREE (3) human resource functions. Referring to thecase study, discuss Google’s recruitment and selectionprocess.
Question 2 (25 Marks)“Human Resource Management today is significantly different frompersonnel management that was practiced years ago.”Differentiate clearly between the THREE (3) approaches to humanresource management. Give your opinion of whichapproach is used by Google. Motivate your answer.
Question 3 (25 Marks)Explain the concept of strategic management and strategic humanresource management (SHRM). Discuss the FOUR (4)organisational strategies and the HR recruitment and selectionstrategy that will align with each strategy. Give youropinionwhich organisational strategy Google is implementing and their HRstrategy that aligns with it. Use the case study tomotivate your answer.
Question 4 (25 Marks)Explain the THREE (3) challenges that affect human resourcemanagement at Google. Discuss the approaches that HRmanagers at Google can adopt in order to proactively manage thevarious Human Resource issues and challenges of thetwenty-first century.