Marketing Plan Part 2. Part 1 I have already done and it is about a made up coffee company called Elbi Kahve based in Ic
Posted: Fri Jul 01, 2022 9:09 am
Marketing Plan Part 2.
Part 1 I have already done and it is about a made up coffee company called Elbi Kahve based in Icelandwhich is now focussing on branding and customers.
The following are questions I need answered asap.
Product Strategy
•Strategy for your products must adress:
-Product Objectives
-Product Classification (type of products you are marketing; coffee and spoons)
-Any other product related matters which you consider relevant.
Promotional Strategy:
•Your promotional strategy must include:
-Promotional objectives
-Persuasive brand elements: Icons/Celebrity/Visuals/Slogan
-How you will use the various communication methods/media of your promotional mix
-12 month plan with brief outline and timings of advertising/ sales promotion /online communications, etc
-Plus any other promotion related matters which you consider relevant; example budget.
Pricing Strategy (its luxury turkish coffee which can be a staple to the high class and a liability to the middle class for once a month, weekly or once in a blue moon. Feel free to do any pricing)
•Your pricing strategy must include:
-Pricing objective(s)
-Specific prices for each item
-An explanation of how the specific prices were determined
Part 1 I have already done and it is about a made up coffee company called Elbi Kahve based in Icelandwhich is now focussing on branding and customers.
The following are questions I need answered asap.
Product Strategy
•Strategy for your products must adress:
-Product Objectives
-Product Classification (type of products you are marketing; coffee and spoons)
-Any other product related matters which you consider relevant.
Promotional Strategy:
•Your promotional strategy must include:
-Promotional objectives
-Persuasive brand elements: Icons/Celebrity/Visuals/Slogan
-How you will use the various communication methods/media of your promotional mix
-12 month plan with brief outline and timings of advertising/ sales promotion /online communications, etc
-Plus any other promotion related matters which you consider relevant; example budget.
Pricing Strategy (its luxury turkish coffee which can be a staple to the high class and a liability to the middle class for once a month, weekly or once in a blue moon. Feel free to do any pricing)
•Your pricing strategy must include:
-Pricing objective(s)
-Specific prices for each item
-An explanation of how the specific prices were determined