Marketing Plan Part 2. Part 1 I have already done and it is about a made up coffee company called Elbi Kahve based in Ic

Business, Finance, Economics, Accounting, Operations Management, Computer Science, Electrical Engineering, Mechanical Engineering, Civil Engineering, Chemical Engineering, Algebra, Precalculus, Statistics and Probabilty, Advanced Math, Physics, Chemistry, Biology, Nursing, Psychology, Certifications, Tests, Prep, and more.
Post Reply
answerhappygod
Site Admin
Posts: 899603
Joined: Mon Aug 02, 2021 8:13 am

Marketing Plan Part 2. Part 1 I have already done and it is about a made up coffee company called Elbi Kahve based in Ic

Post by answerhappygod »

Marketing Plan Part 2.
Part 1 I have already done and it is about a made up coffee company called Elbi Kahve based in Icelandwhich is now focussing on branding and customers.
The following are questions I need answered asap.
Product Strategy
•Strategy for your products must adress:
-Product Objectives
-Product Classification (type of products you are marketing; coffee and spoons)
-Any other product related matters which you consider relevant.
Promotional Strategy:
•Your promotional strategy must include:
-Promotional objectives
-Persuasive brand elements: Icons/Celebrity/Visuals/Slogan
-How you will use the various communication methods/media of your promotional mix
-12 month plan with brief outline and timings of advertising/ sales promotion /online communications, etc
-Plus any other promotion related matters which you consider relevant; example budget.
Pricing Strategy (its luxury turkish coffee which can be a staple to the high class and a liability to the middle class for once a month, weekly or once in a blue moon. Feel free to do any pricing)
•Your pricing strategy must include:
-Pricing objective(s)
-Specific prices for each item
-An explanation of how the specific prices were determined
Join a community of subject matter experts. Register for FREE to view solutions, replies, and use search function. Request answer by replying!
Post Reply