This is a business of marketing assessment. Also need to write 300 to 400 words total. Question 1 I. Explain how the con

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This is a business of marketing assessment. Also need to write 300 to 400 words total.
Question 1
I. Explain how the concept of Market Positioning can be applied to ensure customer needs are met in
a) the pricing of fashion clothes and
b) brand differentiation for a soft drinks’ manufacturer
You should explain the concept of Market Positioning and use examples to support your discussion of their application.
II. How can Demographic Segmentation be used to ensure
a) a hospital meets the healthcare needs of its local community
b) the distribution of grocery products meets customer demand in a location of your choice, such as a town centre.
Question 2
I. Explain how a Service Shop differs from a Professional Service
a) Give a brief description and an example for each process
b) Give three advantages and three disadvantages of each process as a cost-effective means of meeting customer needs.
II. Using each of the 4 V's of Operational Management, explain how the concept can be applied to the cost-efficient operation of
a) a convenience store (mini supermarket)
b) a motor car repair and servicing garage
c) a dental practice