An important part of implementing a marketing campaign is managing the budget. This includes not only planning how you'l

[answerhappygod]

An important part of implementing a marketing campaign ismanaging the budget. This includes not only planning how you'llspend the campaign's money, but also how you'll measure itseffectiveness and learn from your results to improve your return oninvestment (ROI) for future marketing.
Consider this scenario...
As the marketing director of Electrify, an automotive company,you worked with the corporate team to launch their newest car, theGetaway. The Getaway takes electric driving the distance with itsnew lithium ion road-trip battery that removes a key consumerbarrier to electric driving by providing energy for 350 miles ofcontinuous driving.
As part of this launch, you developed an integrated marketingcampaign to build awareness of your product and generate consumersales using a variety of media touch points, including:
The Getaway campaign launch is an achievement to be celebrated,but your hard work doesn't end here. Now you're at the evaluationphase, where you can use campaign-performance data to adjust yourmarketing mix. However, depending upon the campaign's overallobjectives and the media chosen, there are many aspects ofmarketing that can be difficult to measure (e.g., if a consumer isinfluenced by your TV commercial, this connection is not as clearas if they clicked on a web banner and ordered directly from yourcompany’s website).
Discussion Board instructions