Jason West, the owner of A-1 Cleaning, began his enterprise in 2001. Jason's primary focus had been on office cleaning f

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Jason West, the owner of A-1 Cleaning, began his enterprise in2001. Jason's primary focus had been on office cleaning for largecorporations. But in recent months Jason had seen a decline indemand for office cleaning. Surprisingly, the competitiveenvironment appeared relatively stable with no new competitors.However, Jason knew that office cleaning is a high-frequencyservice that is usually performed daily; therefore, competitorsmust have been doing something to attract his customers. Building acompetitive advantage seemed to be the only option to offsetcompetition. But as Jason pondered his dilemma, he realized that heneeded to better understand how customers assess service qualityand what they are looking for in a superior cleaning service, priorto building his competitive advantage. Jason has hired you and yourteam to investigate the problem and recommend a solution. Develop aresearch proposal to investigate the reason that the target marketis demanding less of this service. The research proposal shouldinclude but not be limited to, the following: Identification of theproblem Research objectives, Key research questions Researchmethodology to be employed Timeline Budget a one-page summary ofyour findings (fictitious). Based on these findings, create aviable product/service (rebrand from A1 Cleaning) that will replacethis current service and design an effective marketing program(using elements of the marketing mix) to influence consumers topurchase. Explain the stages of the buying decision process anddescribe how a consumer in the target market for the newproduct/service might go through this process to make a purchase.How would you classify the consumer’s decision to purchase the newproduct/service and why