Question 3 (15%) AirBnB is a technology-based start-up company that facilitates short-term rentals of residential proper

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Question 3 (15%) AirBnB is a technology-based start-up company that facilitates short-term rentals of residential proper

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Question 3 15 Airbnb Is A Technology Based Start Up Company That Facilitates Short Term Rentals Of Residential Proper 1
Question 3 15 Airbnb Is A Technology Based Start Up Company That Facilitates Short Term Rentals Of Residential Proper 1 (36.5 KiB) Viewed 38 times
Question 3 (15%) AirBnB is a technology-based start-up company that facilitates short-term rentals of residential properties to tourists around the world. AirBnB is an innovative form of accommodation in the hospitality industry. Having in mind AirBnB's business model discuss the following questions: i) What are the factors that AirBnB takes into account for its market segmentation? ii) What is AirBnB's positioning strategy?
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