LG Electronics LG positions itself as a leading global consumer electronics brand. It has a broad scope of competition a

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Lg Electronics Lg Positions Itself As A Leading Global Consumer Electronics Brand It Has A Broad Scope Of Competition A 1 (45.91 KiB) Viewed 41 times

LG Electronics LG positions itself as a leading global consumer electronics brand. It has a broad scope of competition as it targets several segments of customers and focuses on low-cost proposition. It comprises four SBUS: Mobile Communications, Digital Appliance, Digital Display, and Digital Media, with total revenue of more than US$ 35 billion, and more than 72,000 employees working across the world. LGE embraces the philosophy of "Great Company, Great People,". It follows two growth strategies which involved "fast innovation" and "fast growth" to secure global competitiveness and meet the increasing demand Based on Porter generic strategies, what is the name of LG strategy. " Focus differentiation strategy Cost leadership strategy Focus leadership strategy Differentiation strategy One of LG competitive advantages is Total solution Close relationship with customers Unusual products' features Process efficiency