Case Study 3: Fake Facebook News (02 Marks) [1] The increase of social media has given rise to the fake news. A fake new

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Case Study 3: Fake Facebook News (02 Marks)[1]
The increase of social media has given rise to the fake news. Afake news is a news created by someone and promoted to spreadmisinformation based on their own agenda. The increase in fake newshas several sources. Social media platforms like Facebook gavethese stories the same visibility as news publications, such asthose from the BBC and CNN. Moreover, these posts often had higherengagement rates (comments and reactions) resulting in themreceiving even higher visibility and prevalence in users’ newsfeeds. Facebook CEO Mark Zuckerberg initially downplayed theproblem, calling it a “pretty crazy idea”. However, Zuckerberg hassince begun to address the fake news issue, but warns, “We mustproceed very carefully… and must be extremely cautious aboutbecoming arbiters of truth ourselves.”
The Society of Professional Journalists has a code of ethicswith four principles: seek truth and report it; minimize harm; actindependently; and be accountable and transparent. But thetransition to online platforms has fundamentally changedjournalism. Google and Facebook control 80 percent of ad revenues;the same revenue source that news publishers depend on. Moreover,more than 40 percent of people now get their news from social medianetworks – making Facebook an important middleman in people’sintake of news.
Facebook is taking the problem seriously, although with a greatdeal of caution. They have introduced efforts to help users spotfake news and inject indicators of trust (disputed tags) into theirposts. They have also banned fake news sites from advertising onthe network.
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