N Study The Case Below And Provide Objectives And Obtain Answers Using Statistics Wtx Sdn Bhd Launched A New Health P 1 (229.44 KiB) Viewed 47 times
N Study The Case Below And Provide Objectives And Obtain Answers Using Statistics Wtx Sdn Bhd Launched A New Health P 2 (129.06 KiB) Viewed 47 times
n Study the case below and provide objectives and obtain answers using statistics. WTX Sdn. Bhd. launched a new health product named A_D supplement pill. The company believe that the pill can improve their customers' health level. The company also want to track their customer's lifestyle and health behavior in order to improve their product and to determine their target market/customer based on the gender, race, employment status, and other demographics. As a Marketing Analyst, you and your team mates have been assign to conduct a survey in order to get feedback of the new product. The data have been collected and recorded in Excel - "dataset Customer" You need to prepare a report based on the following requirement: Objectives: Give 3 or 4 objectives based on the case study above. Instructions: 1. Obtain an appropriate chart for Gender, Age, Race, Employment Status, Marital Status, and Area of Living. Interpret each chart. 2. Conduct a two-sample t-test by choosing any suitable variable in dataset_Customer in order to meet your objective. 3. Conduct a paired sample t-test by choosing any suitable variable in dataset_Customer in order to meet your objective. 4. Conduct a chi-square test by choosing any suitable variable in dataset_Customer in order to meet your objective. 5. Conduct a linear regression analysis by choosing any suitable variable in dataset_Customer in order to meet your objective. INSTRUCTIONS
INSTRUCTIONS • Write out your answers/findings to the above questions in a Word document. • Your report must consist of: • Introduction • Data Findings Conclusion and Recommendations ●
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