- Case Study Puma And The Land Of Games Source Puma And The Land Of Games New Virtual Place On Roblox For Puma Fans T 1 (417.58 KiB) Viewed 28 times
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Case Study: Puma and the Land of Games Source: "PUMA and the Land of Games": New Virtual Place on Roblox for PUMA Fans to Connect and Compete Financial Post PUMA in partnership with Wonder Works studio launches a vibrant and immersive sports-based experience on Roblox, a global online platform connecting millions of people through shared experiences. PUMA and the Land of Games experience features Roblox newest Layered Clothing technology, where players can customize their characters with hyperrealistic clothing that fits any avatar body type to wear PUMA from head to toe. As they explore the experience, fans will unlock new zones and additional PUMA sportswear pieces. "PUMA and the Land of Games" offers the global Roblox community to bring out their inner athlete through sports mini games and training activities like lifting weights and track running. This immersive experience gives an insight into what it is like to sign with the PUMA brand as an athlete. "We're excited to bring an engaging and fun sports experience to the Roblox community," said Adam Petrick, PUMA's Chief Brand Officer. "The new Layered Clothing technology allows players to express their creativity and style, enabling our brand to create greater synergies between the physical and digital world." The three minigames that will be launched are Endless Runner, Football Rush and Dodgeball Showdown. In Endless Runner, competitors will do their best to avoid obstacles to try to remain on the track before the 'beast' gets to them. In Football Rush fans will utilize different power ups as they try to score as many goals as they can. And in Dodgeball Showdown, players will showcase their dodging and throwing abilities in a simulation of the classic playground game. With a fun-first focus "PUMA and the Land of Games" aims to deliver a compelling gameplay that promotes both - ambition and creativity.
Question 6 (10 points) Please explain what Sales Promotion is. As it is a short-term incentive, do you think Puma Roblox can use Event Marketing as its sales promotion effort? Explain your answer whether you support or object to the idea. (10 points)
Question 7 (10 points) Modern marketing is accused of harming consumers through high prices, deceptive practices, shoddy products, and poor service to disadvantaged consumers. Identify the strategies that have been implemented by Puma to respond to those five issues. (10 points)
Question 8 (20 points) PUMA competes with other sport brands in the world. a. Identify PUMA's global target market. (5 points) b. Based on competitive market positions and roles (market leader, market challengers, market followers, and market nichers), which marketing strategy is adopted by PUMA? (5 points) c. Give elaborate explanation on initiatives that has been done by PUMA to expand/to maintain its global market size. (10 points)