Jill recently invented a new computer chip that employs different circuitry to consume far less energy than previous chi

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Jill recently invented a new computer chip that employsdifferent circuitry to consume far less energy than previous chips,and it requires special firmware that Jill coded herself. She hasnot sold the chip or publicly disclosed how she made it. She wouldlike to start a business to commercialize the chip. She has alreadycoined a term to use for a brand name, designed marketingmaterials, and secured a domain name. What should Jill do toprotect these vari-ous items of intellectual property?
Bill is interested in starting a new restaurant. His last nameis McDonald. He is consider-ing calling his business “McDonald’sBurgers.” He is worried McDonald’s Corporation, which is famous forits Big Mac and golden arches, might take issue with his businessname. Mariah and her siblings are starting a coffee bean business.Their family name is McDonald, and they would like to call theirbusiness “McDonald’s Beans.” Should Bill and Mariah be concernedabout trademark infringement, and what type of infringement mightit be? Trademark dilution?