Which is NOT one of the stated steps for building brand equity,according to the author?
A. Build a high level ofbrand awareness
B. Build a deepemotional connection betweent he brand and it's targetcustomers
C. Link the brandname to it's points of parity and difference
D. Establish thevalue of the brand in the eyes of competitors
Which is NOT one of the stated steps for building brand equity, according to the author? A. Build a high level of bra
-
- Site Admin
- Posts: 899603
- Joined: Mon Aug 02, 2021 8:13 am