- Due Thursday June 30 2022 11 59 Pm Time Remaining 1 Day 13 Hours You Just Graduated From Blue Ridge Community Colleg 1 (377.09 KiB) Viewed 24 times
Due Thursday, June 30, 2022, 11:59 PM Time remaining: 1 day 13 hours You just graduated from Blue Ridge Community College and joined a local manufacturing company on the marketing team. The company manufactures plastic molding used by numerous other companies to make finished goods (i.e., they are a B2B company). The company does not currently leverage social media in the integrated marketing plan, and your manager is asking for an analysis of the benefits of a social media plan. Please provide a write-up addressing your manager's ask. Incorporate marketing techniques used in B2B commerce (refer to Chapter 7) and social media objectives (refer to Chapter 18). • What would be your strategy and tactics for launching social media for this company? • What would be your objectives? • How would you think about measuring success • What social platforms would you utilize (ex., Facebook, LinkedIn) and why? Sub Atter This Sub