Adobe Analytics Business Practitioner Questions + Answers

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Question 1
You are changing the currencyin the report settings for a report suite called A. What does the translation rate represent in the reports?
A. The translation rate represents the selected currency compared to your Global Report Suite currency at the time the currency value was collected.
B. The translation rate represents the selected currency compared to your Report Suite currency for the current exchange rate.
C. The translation rate represents the selected currency compared to your Report Suite currency at the time the currency value was collected.
D. The translation rate represents an accurate translation of the selected currency compared to your Report Suite currency for the month you are currently in when running the report.


Answer : C

Question 2
What are three ways in which a NON-admin user can share a dashboard with another user? (Choose three.)
A. Email directly from the interface
B. Deposit in a shared location so it can be pushed
C. Deposit in a shared location so others can pull
D. Download as a PDF document and attach in an email


Answer : A,B,C

Question 3
A visitor exhibits the following behavior:
Visit 1: Page A>Page B>Page C>Session end
Visit 2: Page B>Page A> Page A>Session end
Visit 3: Page A>Page D> Page A>Session end
Based on the behavior above what are the respective Page View, Visit and Unique Visitor counts for Page A?
A. 4,3,1
B. 5,3,1
C. 5,3,3
D. 4,3,3


Answer : A

Question 4
Which CANNOT be done with Data Extract?
A. Formatting of report output prior to incorporation into an Excel worksheet
B. To pull items out of the Low Traffic bucket
C. Switching the X and Y axis of a report prior to data export
D. Exporting more than fifty thousand rows of data


Answer : D

Question 5
How are Metric Gauges added to Dashboards?
A. Bookmark a metric report and add it to a Dashboard
B. Create a Target report and add it to a Dashboard
C. Within Dashboard Layout, drag ‘Metric Gauge’ to a page
D. Run a metric report and add it to a Dashboard


Answer : C

Question 6
Which three reports can have a segment applied to them? (Choose three).
A. Next Page Flow
B. Fallout
C. Marketing Channel Overview
D. Products


Answer : B,C,D

Question 7
You have justcreated the Average Order Value (Revenue/Orders) calculated metric while in the Products report. In which report or reports will that metric now be available?
A. Products and all Custom Traffic reports
B. Only Products
C. Products and all Path reports
D. Products and all Custom Conversion reports


Answer : A

Question 8
Which dimension and metric is used to count the number of times search terms were usedto access a site?
A. Search Keywords report displayed with Searches metric
B. Internal Search terms displayed with the Instances metric
C. Search Keywords report displayed with Visits metric
D. Internal Search terms displayed with the Visits metric


Answer : C

Question 9
Which data dimension is typically used to measure the success of a companys external online marketing efforts?
A. Tracking Code
B. Instances
C. Referrers
D. Click-throughs


Answer : C

Question 10
Click the Exhibit tab to see the exhibit.



It is August 8 and you run a report for Last week. Which days will be included in the report?
A. July 29 through August 2
B. August 2through August 8
C. July 28 through August 3
D. August 1 through August 7


Answer : D


Question 11
Which statement best describes the nature and purpose of acalendar event?
A. A notification of significant change in traffic or conversion activity that is forwarded to a recipient list via email
B. A report note that is represented by a geometric shape and is only visible on trended graphs
C. A report note that is represented by a geometric shape and is only visible on ranked graphs
D. A notification of significant change in traffic or conversion activity that is shared with other users via the bookmarking process


Answer : B

Question 12
Which sentenceabout enabling the report accelerator is true?
A. Enabling the accelerator will result in reports loading faster but will have a delay in displaying real time results
B. The accelerator is great for being able to monitor real time data in dashboard reports
C. The accelerator will improve query time for clients who are located farther away from Adobe data centers
D. Enabling the accelerator is a great way to monitor report data in real time


Answer : B

Question 13
A visitor demonstrates the following behavior in terms of time spent:



What is the average time spent on page A?
A. 12.5 minutes
B. 25 minutes
C. 20 minutes
D. 15 minutes


Answer : D

Question 14
Click the Exhibit button to see the exhibit.



Which report interpretation is inconclusive?
A. Most visitors purchase products ontheir 3rd visit to the site.
B. 11.3 % of total registrations are completed on visitors’ 1st visit to the site.
C. Most registrations are completed during visitors’ 3rd visit to the site.
D. Most visitors wait until their 3rd visit to the site to convert.


Answer : A

Question 15
Which statement about Classification reports is NOT true?
A. Classified reports are used to provide friendly names to key values
B. Classified reports can be applied to every variable
C. Classifiedreports are controlled by an admin
D. Classified reports are used to group key values to higher level categories


Answer : B


Question 16
You want to create and share five dashboards each with the samereports but all with a different report suite. What should you do?
A. Create five separate dashboards, each with its own report suite
B. Bookmark all of the individual reports and drag them onto pages in five separate dashboards.
C. Create one dashboard,copy the dashboard, change the report suite, save, share
D. Create one dashboard, run the dashboard and change the report suite


Answer : B

Question 17
Which statement about tracking and reporting custom events is true?
A. Events can only be recorded upon a page load and will incur incrementalcosts.
B. Events coded in custom links are NOT available in all Conversion reports.
C. Events can only be recorded upon a file download or exit link click.
D. You can capture events upon a file download or exit link click.


Answer : D

Explanation:

QUESTIONNO: 45 -
A colleague from a partner agency that doesnt have access to Reports & Analytics has requested that you download and send them a report, which contains last months numbers for all of your campaign tracking codes. After running the report you find that you have 501 line items and because of this number. Which file type should you use to download the report?

A. CVS -

B. Excel -

C. PDF -

D. Word -

Answer: A -
Question 18
Which options are available to set as the default-landing page?
A. Site Overview or a Dashboard
B. Site Overview
C. Site Overview or a Bookmark
D. Site Overview, a Bookmark or a Dashboard


Answer : A

Question 19
You want to access Content Consumption (Page Views/Visits) per Pages, Site Sections and Site Sub Sections.You have a separate custom traffic variable reserved for each of the reports. What is the best way to ensure that the Content Consumption calculated metric is available for all three reports?
A. You only need to build it once and it will become availablefor all three reports
B. Build that calculated metric three times, once in each report.
C. That metric is only available for Pages so you will be unable to apply it to Site Sections or Sub Sections
D. Choose the copy feature in the calculated metric builder to propagate the metric from one report to the other


Answer : A

Question 20


Click the Exhibit tab to see the exhibit.
Which two are methods for sorting a report from high to low accordingto the visits metric?
(Choose two.)
A. A
B. B
C. C
D. D
E. E


Answer : D,E


Question 21
When viewing an established Dashboard what options are available to change all reportlets on that Dashboard at once?
A. Date
B. Report Suite, Segment and Date
C. Date and Report Suite
D. Segment and Report Suite


Answer : A

Question 22
Which metric can be used in both custom traffic and custom conversion reports to provide a total for the number of times a value was collected for both page calls and links calls?
A. Page Views
B. Click-throughs
C. Instances
D. Product Views


Answer : B

Question 23
Which metric is set as the default metric in Site Content based reports?
A. Instances
B. Visitors
C. Visits
D. Page Views


Answer : D

Question 24
The following 2 visits were conducted on two different days by the same person.



How much time have they spent on the site according to Reports & Analytics? (Assume that link tracking is active).
A. 50 minutes
B. 65 minutes
C. 45 minutes
D. 40 minutes


Answer : B

Question 25
You are building a segment based only on Events in the Segment Canvas. Which two containers can youuse? (Choose two.)
A. Events
B. Visitors
C. Visits
D. Hits


Answer : A,C