Please pick a brand, select its two main benefits and illustrate the brand's position regarding those benefits in relati

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answerhappygod
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Please pick a brand, select its two main benefits and illustrate the brand's position regarding those benefits in relati

Post by answerhappygod »

Please pick a brand, select its two main benefits and illustrate
the brand's position regarding those benefits in relation to the
position of two competitors in a two-dimensional perceptual map.
Please explain the position for each brand (e.g., by referring to
market research or other sources).
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