- Danone has a large product portfolio. Among its successful brands, Danette is considered as a real ___________ product

[answerhappygod]

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Danone has a large product portfolio. Among its successful
brands, Danette is considered as a real ___________ product. Even
though not witnessing a significant market growth rate during the
previous years, Danette is maintaining high market share, as many
consumers still show enthusiasm for it.
Group of answer choices
dog
cash cow
star
question mark
Amazon are succeeding in the marketplace as they harmonize their
goals and capabilities with the changing marketing opportunities.
We can say that their ________ is insightful.
Group of answer choices
PESTLE
benchmarking
strategic planning
SWOT analysis
Customer value and customer satisfaction are key building blocks
for developing and managing customer relationships. That why,
marketers should:
Group of answer choices
match product performance with customers expectations
let the consumer form his own perception without any marketing
efforts from the brand
set high expectations to seduce the maximum number of buyers
set low expectations for a market offering so that consumers are
positively surprised when they buy and try it.
Rank those types of customers from the most
profitable to the least profitable to a
brand/firm.
Group of answer choices
True friends
[ Choose
]
3
1
4
2
Butterflies
[ Choose
]
3
1
4
2
Barnacles
[ Choose
]
3
1
4
2
Strangers
Which of the following is usually a better indicator for a
firm's performance?
Group of answer choices
Market share
Current sales
Share of customer
Customer equity
Is marketing management?
Group of answer choices
A a smart and creative mix of the three
An art
A craft
A science