A Korean brand of television was perceived as “low quality” by over 70 percent of African consumers who were surveyed. H
Posted: Sat Mar 19, 2022 6:03 pm
A Korean brand of television was perceived as “low quality” by
over 70 percent of African consumers who were surveyed. However,
after an extensive advertising campaign, the percentage of African
consumers who perceived this brand as low quality fell to 20
percent. In this instance, advertising has successfully altered
consumers’ perceptions and performed which function?
a. adding value
b. informing
c. persuading
d. reminding
e. assisting other company efforts
over 70 percent of African consumers who were surveyed. However,
after an extensive advertising campaign, the percentage of African
consumers who perceived this brand as low quality fell to 20
percent. In this instance, advertising has successfully altered
consumers’ perceptions and performed which function?
a. adding value
b. informing
c. persuading
d. reminding
e. assisting other company efforts