A Korean brand of television was perceived as “low quality” by over 70 percent of African consumers who were surveyed. H

Business, Finance, Economics, Accounting, Operations Management, Computer Science, Electrical Engineering, Mechanical Engineering, Civil Engineering, Chemical Engineering, Algebra, Precalculus, Statistics and Probabilty, Advanced Math, Physics, Chemistry, Biology, Nursing, Psychology, Certifications, Tests, Prep, and more.
Post Reply
answerhappygod
Site Admin
Posts: 899603
Joined: Mon Aug 02, 2021 8:13 am

A Korean brand of television was perceived as “low quality” by over 70 percent of African consumers who were surveyed. H

Post by answerhappygod »

A Korean brand of television was perceived as “low quality” by
over 70 percent of African consumers who were surveyed. However,
after an extensive advertising campaign, the percentage of African
consumers who perceived this brand as low quality fell to 20
percent. In this instance, advertising has successfully altered
consumers’ perceptions and performed which function?
a. adding value
b. informing
c. persuading
d. reminding
e. assisting other company efforts
Join a community of subject matter experts. Register for FREE to view solutions, replies, and use search function. Request answer by replying!
Post Reply