The concept of meaning transfer suggests that marketing communicators attempt to transfer meaning from the culturally co

[answerhappygod]

The concept of meaning transfer suggests that marketing
communicators attempt to transfer meaning from the culturally
constituted world to their brands. Which of the following is NOT a
good illustration of meaning transfer?
a. Company B advertises that it is a proud sponsor of the
Olympics
b. Company C always includes images of cowboys in its
advertisements.
c. Company D claims its car tyres are the best because its
technology is the most modern in the industry
d. Company E placing a cancer ribbon on every package