Question 01 According To Philip Kotler What Are The Origin And Consequences Of Overcapacity In This Equation Where Do 1 (57.41 KiB) Viewed 46 times
Question 01 According To Philip Kotler What Are The Origin And Consequences Of Overcapacity In This Equation Where Do 2 (57.41 KiB) Viewed 46 times
Question 01: According to Philip Kotler, what are the origin and consequences of overcapacity? In this equation where do you think CRM comes in to play? How can it contribute towards reducing the repercussions of price wars? Question 02: Explain 1. The era of mass marketing led to Product commoditization where branding and advertising strategies are becoming less effective, and the customer relationship management becomes inevitable and imperative. 2. Even in the era of extreme mass marketing and up to now, how come Business Markets (B2B) were more cognizant of each customer's buying habits, preferences, and peculiarities when consumer markets were poles apart from them? 3. The Modern CRM is defined on consumer information, which is collected, mined and converted into a meaningful strategic piece of information. 4. The following exhibit with reference to "Why Individual Marketing (Micro) is the future" Customer Needs Maximizing the value created by each customer Share of customer Maximizing the value created by each product Customer Centricity Product Centricity Market share Customers Reached i Objective of Customer Centricity
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