Which of the following statements describes why a salesperson
would want to build a relationship with the influencer at a
prospect's company?
Select the single best answer:
A. Influencers make the important decisions at a firm.
B. Influencers can convince the decision maker to buy or not to
buy.
C. Influencers can help the salesperson get past the
gatekeeper.
D. Influencers are usually higher up in a company than the
decision-maker.
E. Influencers have ultimate veto power if they don't like
you.
Which of the following statements describes why a salesperson would want to build a relationship with the influencer at
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