Creative communication and delivering value to the customers is one of the key objective of marketing. Inspect how the t

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Creative communication and delivering value to the customers is one of the key objective of marketing. Inspect how the term marketing is applied in different context/frameworks with appropriate examples in each category
ACADEMIC YEAR 2002 BILNE URERSITY COLLEGE BOHOOL OF DUSNESS MARTA MANAGEMENT SPRING 2012 SECTION Am A Oeste (IS-28 Marks) 0.1. Conducts and on the lens that they are being offered by such as the respectations. In this context, wat the theme with the coming search In addition, close the CRM Customer relationships for longer benefit of the wengi wa KU) Or ME ARDEIL BERMAN works in the marketing department of an international electronics Bascompty in UAE How can ABDUL REHMAN we modem technologies to conduct market Research met lettere is party's cent And , to enhance the performance alvenall research who major things abould be considered by the researcher? Biplalayout the marketing much process discussed during the class. (Min Swed, KD 02. Marketing is about creating value for customers and Wilding stronger Relationship in order to capture value the closin tur. Carol Vedt, owner of Seagull Terrace, watched her investment grow from a small side motel to a thriving year-round resort in a few years. Al overlooking the Museo Seagull Terce had tracted thousands of visites during but then faced a tremendous downtum in business during winter "But, given the tablished industries in the aby town, very linde year-round competition, and our close proximity to Portland Carol added, "I couldn't and it is to read Tumhardt So Cool spent her first winter devating a sew marketing plan. She put together a promotional package desired to rebuie travelers yound. Carol's plan also involved a seasonal promotional gimmick-to be implemented from early winter to late spring-that would attract the same numbers as the large summer crowd. Her idee worked! During het second winter. Carol greeted numerous business travelets-both satisfied repeat guests well as new guests who had been aged by her promotional appeals. We will have a long way to go." Carol admitted. "Our delicatessen offers entrees that see AY 2021-2022
AR 2016022 ACADEMIC YEAR: 2021-2022 SKYLINE UNIVERSITY COLLEGE SCHOOL OF BUSINESS SUBJECT MARKETING MANAGEMENT SPRING 2022 part of the local cuisine, but we'd like to expand that. We provide health club privileges off- site, but we'd like to eventually provide our own. These are spats I hope to achieve in a few years. Our first project, however, included a renovation of our guest rooms and I'm quite proud of the results." Carol then added, "Actually there are so many possibilities. With an indoor pool area, I will eventually offer weckend getaways throughout winter Examine the appropriate concepts in marketing used in the above scenario to build long-term relationship with customers. Critically evaluate the various concepts deployed in the above situation with suitable examples. (Min Swords, K2) Or Creative communication and delivering value to the customers is one of the key objective of marketing Inspect how the term marketing is applied in different context/frameworks with appropriate examples in cach category (Min Soowords, K2) 0.3. Consumers often choose and use brunds that have a brand personality consistent with their own actual self-concept, ideal self-concept, or others self-concept Create a flowchart for you/your family's recent consumer discretionary purchase (minimum two product/services) experiences in coherence with the consumer decision-making process stated in the textbook and what factors influenced your decisions (Min 500 words, K2) 0.4. In recent times, UAE residents spent more wisen they did their supermarket shopping online as compared to when they made their purchases at an outlet, according to Network International, the leading enabler of digital commerce across the Middle East and Africa (MEA). The payments company reports that the overall average transaction value (ATV) of an e lusket ang videos in 2020 was suo casi pia ufale (POS) transactions at supermarkets. The increase can be attributed to a shift in consumer behaviour following COVID-19 lockdown restrictions with safety concerns and convenience prompting a growth in online and contactless purchases. Imagine, if you are working as Marketing manager for leading supermarket chain in UAE, consider this situation develop the appropriate marketing strategies for enhancing the sales across the UAE. List the maximum suggestions relating to the marketing mix perspective, to increase customer footfall and profitability of the firm. (Min 500words, CSD3) AY-2021-2022