Read the article Dyson Ltd: From Vacuum Cleaners to Electric Vehicles by Andrew Shipilov, Peter Zemsky, Brian Henry, Ann

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Read the article Dyson Ltd: From Vacuum Cleaners to Electric Vehicles by Andrew Shipilov, Peter Zemsky, Brian Henry, Ann

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Read the article Dyson Ltd: From Vacuum Cleaners to Electric Vehicles by Andrew Shipilov, Peter Zemsky, Brian Henry, Anne-Marie Carrick at this link: https://hbsp.harvard.edu/tu/a5452022 to get some background about Dyson.
Together with your own research, answer the questions below:
Question 3
(a) Illustrate two (2) behavioural effects applied by Dyson to influence pricing sensitivity.
(15 marks)
(b) Propose two (2) pricing strategy improvements for Dyson Tower Fan and Vacuum
Cleaner.
(20 marks)
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