YouTube Certification Questions + Answers

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answerhappygod
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YouTube Certification Questions + Answers

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A new colleague is being trained to deliver rights information to YouTube, and she asks you what an asset is. How could you best describe it to her?
Alina works at a publishing company and needs to deliver assets on YouTube for a songwriter’s catalog. What information will she need to include?
Breanna works at a publishing company and manages her company’s composition rights on YouTube. The company owns the composition rights to “Song XYZ” worldwide, but only has a license with YouTube in the U.S. and Canada. Where should Breanna assert ownership for “Song XYZ” on YouTube?
Bruce is explaining to a new colleague how YouTube applies policies to a video claimed by multiple assets, starting with the most restrictive policy. In which order should Bruce place these policies?
Content ID claims a video with Asset X and Asset Y, which have two different owners. Asset X has a Monetize policy in France, and Asset Y has a Track policy worldwide. Which policy will be applied to the video in France?
Daniel’s boss wants him to figure out why their artist’s album isn’t generating as much revenue on YouTube as previous albums. Daniel discovers numerous asset ownership conflicts that need his attention. Which step would NOT help him resolve these conflicts?
David needs to deliver references to YouTube for an artist’s new album. His company created one music video for the album, but the other songs don’t have official videos yet. What kind of reference material should he deliver for the album’s assets?
Elizabeth runs a music publishing company and needs a group of employees to manage the company’s composition assets on YouTube. However, she wants her direct report, Ron, to oversee the employees’ access to the assets. How could Elizabeth best accomplish this in Content Manager CMS?
Georgette uploads a video that includes a mashup of several songs, including a hit single by Artist B. Content ID claims Georgette’s video on behalf of Artist B’s record label. Georgette disputes the claim, and the label reinstates it. Georgette still doesn’t believe the claim is valid and responds. How could you best describe this claim scenario?
How could you best describe the relationship between assets and videos on YouTube?
How could you best describe the relationship between copyright law and content on YouTube?
Hugot works at a record label and needs to deliver assets for an artist’s new album. What information will he need to include?
If Hunter disputes Publisher X’s Content ID claim on his cover video, which option is NOT available to Publisher X in response?
If Label Z and Label Y claim an asset in the same territory, but Label Z has a match policy of Block and Label Y has a match policy of Track, which policy will YouTube apply until the partners resolve their ownership conflict?
If Publisher X and Publisher Z own the same asset in different territories, who is responsible for ensuring that each Publisher earns the correct amount of revenue from the asset?
John is feeling inspired, so he writes down some chords and lyrics for a new song. Which type of copyright protects his work?
Label A and Label B delivered references that include some of the same material, even though they own different assets. What kind of situation has just arisen, and how can they solve it?
Label A delivered a batch of references with third-party content and received numerous invalid claims as a result. How quickly should Label A address their invalid claims?
Label D needs to prevent users in Spain from uploading tracks from an artist’s new album – which leaked online – to YouTube. Which of the following might describe the custom policy that Label D creates?
Label E has developed an internal app that aggregates bulk YouTube data about their artists. From where does Label E likely obtain this data?
Label W decides to use the DDEX feed to update their asset metadata. Which of the following is a crucial last step to avoid upload errors?
Label W just acquired the rights to a catalog of 10,000 songs. Which of the following asset delivery methods is the least appropriate for their needs?
Lin produces a video of herself singing a song that John wrote, and uploads it to YouTube. Which of the following is true?
Lin uploads her cover of John’s song to YouTube, but then Content ID claims it and the video is blocked. What should Lin have done before uploading the video?
Meg is delivering an artist’s new album to YouTube. When the upload is complete, Content ID claims the videos and applies the policy that Meg’s company set for their content. What’s the term for this type of claim?
Melanie’s company owns an asset in North America, but she figures she should claim ownership worldwide to maximize ad revenue from the asset. Why is this a bad idea?
Nicky uploads a video of herself reviewing an artist’s new music video, and includes a clip of the music video. Her video is claimed by Content ID on behalf of the artist’s record label. Which course of action could Nicky take?
Patrick works at a record label and is advising a new colleague on how to deliver an artist’s catalog to YouTube. The colleague asks Patrick whether they should deliver the songs that don’t have music videos. What should Patrick say?
Publisher X claims 50% ownership of a Composition Share Asset, while Publisher Z claims 60% ownership. Both publishers linked their Composition Share Assets to the same Sound Recording Asset in France. What would you call the situation that these two partners are in?
Publisher X decides to issue a copyright takedown in response to Hunter’s cover video. Which of the following is NOT a good option for Hunter?
Publisher Y wants to maximize the revenue they earn on YouTube from Songwriter C’s catalog. Which policy should they apply to Songwriter C’s assets?
Renée suspects that some of her company’s assets aren’t earning revenue because another company has asserted ownership in the same territories. Where could she find information that supports or refutes her suspicion?
Rupi works at a publishing company and manages their songwriters’ Composition Share Assets on YouTube. Artist A has to dispute all claims that Rupi’s company makes against his cover videos, because he obtained a license to cover songs from their catalog. What should Rupi do to prevent these claims in the future?
Ryan likes a bassline from a popular artist’s song and wants to use it in his own video. He’s unsure of whether he has the rights to use it. What should he do first?
Sage manages song rights for multiple artists. What can he do with Content Manager CMS that he can’t achieve with YouTube Studio Analytics?
Shawna has no match policy selected for a territory where she owns Asset A. How would this impact a multiple-claim scenario in which another partner has a worldwide Monetize policy for Asset B?
Subscription revenue reports tell music partners about revenue coming from where?
To ensure that Content ID can claim videos on their behalf, Publisher Z needs to link together which two things during delivery?
Ty works at a record label and manages monetization of their catalog on YouTube. Which of the following can help Ty generate revenue from user covers that utilize the label’s sound recordings?
Using music from which of the following sources will help you avoid copyright infringement on YouTube?
Vanessa’s boss asks her to recommend a tool for a new data project. Vanessa suggests BigQuery. What does the project likely entail?
What do labels need to deliver to YouTube that publishers typically don’t?
Which of the following is a music asset type?
Which of the following is NOT part of the Content ID matching process?
Which of the following statements is true?
Which of these pairs accurately describes the relationship between a claimed video and claiming policies?
Which statement about delivering references is true?
Which tool is only available to music partners who have access to Content ID?
Who is responsible for accurately representing the ownership information for an asset on YouTube?
Why should Label Z monitor copyright strikes for all of their artists’ channels?

Before running a campaign, you’d like to track aided and unaided awareness to understand how your customers perceive your brand. What measurement tool can you use to uncover these data points?
Cards are a great way to increase engagement with your video ad or brand. Where do you create cards?
Google helps marketers connect with people using what three kinds of data?
How can you launch Google Preferred and/or Mastheads ads?
How can you reserve Google Preferred and Mastheads ads?
If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?
If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?
On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network?
These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.
TrueView video ads can be especially effective for driving what goals?
Viewability is a measure of whether or not an ad had a chance to be seen by a user. What is Google’s solution for measuring viewability across the web and is accredited by the Media Ratings Council?
What are the three components in the YouTube ecosystem?
What can you use to connect with people based on their purchase intent?
What does digital media offer that TV advertising does not?
What does the Google Preferred Preference Score look at to measure popularity and passion?
What Google measurement solution uncovers things like how your campaign affected consumer research, interest, product consideration, and opinion development?
What is a key difference between reservation buying and auction buying?
What is Google Preferred?
What is Google’s programmatic buying platform?
What video ad solution can you use to drive visits to your mobile app and increase conversions?
What’s the first step when determining the right video solution for your campaign?
Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?
You want to increase awareness among 18- to 34-year-old men. Which of these Brand Lift metrics would you use to see if your campaign is effective?
You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?
You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?
Your agency has specialized in running TV ad campaigns, but now you’re expanding into the thriving digital video market. Which YouTube offering was designed with TV media buyers in mind?
Your agency is looking to achieve maximum reach and lift for your video campaign? Which Google products can you use?
Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching. Where can you implement this campaign?
Your agency wants to extend your reach by adding YouTube to your TV media spend. What Google measurement solution can help you plan and measure reach and frequency?
Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives?
Your manager wants to know how Google can help your brand determine how your campaign affected the organic search query volume for related keywords on Google.com and YouTube.com. Which Brand Lift metric can measure that?
Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?
Your manager wants to know how Google can help your brand measure how much more your consumers align with the brand identity after exposure to it — what’s the brand equity impact? Which Brand Lift metric can measure that?
You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?


Can an artist promote a paid product or service on YouTube?
How can subscribers boost engagement, and thus discovery, for a video?
How can you estimate which ad formats are earning the most revenue?
How can you use Community to give fans an inside look at a tour?
How do playlists affect watch time on a channel?
How does an artist benefit from upgrading to an Official Artist Channel?
How does Content ID support the work of music rights holders?
How does upgrading to an Official Artist Channel affect an artist’s subscribers?
How would you update channel branding to support a tour announcement?
If you wanted to learn in which major city a competing artist’s video is getting the most views this week, what might help you?
What can generate additional revenue for an artist on YouTube?
What can tell you about the global reach of a channel?
What can you do to maximize an artist’s revenue potential in the YouTube Music app?
What can you do to prevent a sudden drop in a video’s audience retention chart?
What can you learn from the data in Music Charts & Insights?
What deters advertisers from showing ads on a video?
What does a channel’s search data reveal?
What does not describe a thumbnail that has been optimized for discovery?
What happens to a channel when it receives a copyright takedown notice?
What is one effective way to use the Community tab?
What is subject to a “match” in Content ID?
What is the best way to engage fans before an album release on YouTube?
What is the best way to leverage fan videos to grow a channel?
What is the difference between copyright and Content ID?
What is the goal of the ad serving model?
What is the most effective way to encourage subscribers to engage with a channel?
What is the most effective way to promote a collaboration on YouTube?
What low-investment strategy could a channel try to increase viewership (and ad revenue) in another country?
What may indicate that a channel needs to clean up its reference files or revise its match policies?
What predefined match policy allows viewers to watch a claimed video but does not allow ads to display on the video?
What requirement must a video meet before it’s eligible to earn ad revenue?
What should you do when a channel’s demographics data describes an audience that’s much different from the targeted audience?
What type of video is designed to get fans excited about a new album or tour?
What’s one practical application for YouTube Analytics for Artists?
What’s something that video cards can promote?
Where can you see the relationship between references and assets?
Which asset type is always linked to a sound recording asset on YouTube?
Which of the following accurately describes art tracks?
Which two parties most commonly enter into an SRAV (Sound Recording Audio Visual) agreement with each other?
Which types of copyright apply most often to music on YouTube?
Who can monetize videos on YouTube?
Why is behind-the-scenes footage from a tour valuable for a channel?
Why is it important to keep uploading videos after an album release?
Why is it important to resolve asset ownership conflicts quickly?
Why might two videos with similar monetizable view counts earn different revenue?
Why might you want to pin a fan comment on a video?
Why might you want to review the ratio of views to ads shown on a video in two time periods?
Why should an artist seek legal advice before uploading a cover song?
With which YouTube feature can you establish a watch page before a video is released, so that an artist and their fans can experience a new video together?
YouTube Analytics for Artists provides data about what type of content?


According to Deloitte’s Digital Democracy Survey, approximately how many millennials and Gen Zers are bingeing content weekly.?
According to Ipsos eye-tracking research, approximately how much TV advertising goes unseen?
How can you create video ads to maximize effectiveness on YouTube?
How can you produce video ads to perform well on YouTube?
How can you validate a specific assumption about your audience?
How have Bumper ads performed in Google-run studies?
In the “Tease, amplify, echo” approach, what role does a piece of long-form content serve?
To validate a campaign idea, which tool can be used to explore popular search queries?
What can Brand Lift measure?
Which demonstrates the “Attract” principle in the ABCDs?
Which demonstrates the “Brand” principle in the ABCDs?
Which demonstrates the “Connect” principle in the ABCDs?
Which demonstrates the “Direct” principle in the ABCDs?
Which is a best practice for creating effective Bumper ads?
Which report provides insight into the many ways viewers find videos?
Which report shows how long a video keeps its audience?
Which report shows how long a video was watched in aggregate?
Which story arc can be the most impactful on YouTube?
Which targeting type can help your client reach consumers who frequent department stores?
Which YouTube storytelling technique describes when a video ad changes based on viewers’ behavior?
Your client is an online car marketplace. Which targeting type can help your client’s campaign reach people in the car buying process?
Your client’s main goal is to drive ad recall. Which creative consideration for Bumper ads supports these goals?



A copyright takedown has been retracted by the copyright owner. What happens as a result?
A partner chooses to reinstate a Content ID claim after it has been disputed by a user. The user appeals the reinstatement of the claim. What happens next?
A partner decides to block user-uploaded videos. What happens to a user-uploaded video that matches the policy?
A partner decides to claim user-uploaded videos with a Track policy. What data on the video will the partner have access to?
A partner hosts a YouTube talk show called “Cat Chat.” One episode consists of the host’s 10-minute interview with a veterinarian, followed by a 5-minute reel of viral cat videos that were uploaded to YouTube by other users. The partner obtained a commercial use license from the uploaders to use their cat videos on “Cat Chat.” The “Cat Chat” host now wishes to use Content ID to monetize clips from the show. The partner should…
A partner owns the rights to a video in Spain, but not other regions. They upload the video to their YouTube channel, but aren’t sure what settings to apply. What would you recommend they do?
A partner would like to organize its YouTube asset library into groups. Which feature would you recommend they use?
A user disputes a claim, after which you review the video and decide it should be removed from YouTube for using your copyrighted content. What happens if you select “takedown”? On this disputed claim?
A user disputes a claim, after which you review the video and decide it should be removed from YouTube for using your copyrighted content. What happens if you select “takedown” on this disputed claim?
A user disputes a claim, because the matched segment actually comes from public domain footage. What happens when you select “Release and Exclude” on this disputed claim?
A user disputes a claim, citing fair use/dealing guidelines. What happens if you select “Release” on this disputed claim?
A user disputes a claim for music playing in the background of their video. What happens to this disputed claim if you select “Reinstate”?
After how many days does a pending claim expire?
An automated Content ID claim is made for a user-uploaded video, and the user who uploaded the video disputes the claim. As the copyright owner of the video, what option would you choose if you no longer wish to assert your rights on the disputed content?
Copyright protects original work. Which of the following is an example of a video that you may not be able to protect by copyright?
How can an administrator exercise control over whether users can see revenue reports?
How can content owners benefit from copyright management on YouTube?
How can the YouTube Copyright Center help you with copyright?
How do copyright laws apply internationally?
How does copyright apply to a cover song?
How does copyright apply to a movie review video?
How does YouTube handle valid infringement notifications from copyright owners?
How does YouTube help manage the rights for content you upload to the platform?
How would you explain a policy to a partner who wants to control their content on YouTube?
How would you specify which types of advertisements YouTube displays for a video?
If a Content ID claim is disputed, how much time does the claimant have to respond?
If a content owner deactivates a reference file, it will:
If you need advice on an issue related to copyright law, whom should you ask?
Imagine a copyright takedown notice was mistakenly issued for content uploaded to YouTube. Which party may retract the notice?
Imagine someone uploads a video to YouTube with copyrighted material. If the copyright owner sets a policy to block user uploads, what happens?
Imagine you have a library of video content that you want to manage on YouTube. What steps would you take to protect your content on YouTube?
In order to claim uploaded videos, what is the first step in the Content ID workflow for a partner, after verifying rights?
One of my favorite artists passes away and I want to upload her song in a tribute video. What should I consider first?
Partner A and Partner B deliver reference files with some overlapping content. On the Reference overlaps page, Partner B selects “Exclude”. What happens to user videos that match only the excluded portion?
Partner BritFlix owns a movie in the UK. Your company owns a TV show which features a clip from the movie and creates a reference. What should you do with your reference file?
Someone at your company is unfamiliar with how YouTube defines the term “asset.” How would you describe it to them?
Two partners have a reference overlap. What happens if the second partner to deliver the reference file selects “Assert Exclusive Rights”?
What are the implications of having the wrong match policy or no policy set on your assets?
What are the implications of selecting the claim option “block outside ownership”?
What are the usage rights for music selected from YouTube’s Audio Library?
What are three dimensions that can provide insight into the sources of watch time?
What are you allowed to do with content on YouTube that has a Creative Commons license?
What can you do to avoid partner strikes for copyright violations?
What could happen if you have indistinct content in your reference?
What do you need to use somebody’s copyrighted work in your video?
What feature or filter can help you investigate why two videos of the same length have different audience retention metrics?
What form of expression is not subject to copyright?
What form of expression is subject to copyright?
What happens if a disputed claim is left in your queue for more than 30 days?
What happens if YouTube’s system detects a low confidence match?
What is a benefit of managing your content with SFTP or the Aspera Dropbox solution?
What is a claim?
What is a method to create a reference file from a new or unclaimed video?
What is a prerequisite to using SFTP or the Aspera Dropbox delivery method?
What is a reason to update assets if your ownership rights change in some territories?
What is a translation of an existing work considered?
What is an asset composed of?
What is an effective strategy for avoiding copyright issues on YouTube?
What is an example of a non-music asset type?
What is the benefit of a default upload policy?
What is the final step when using the Package uploader?
What legal protection applies to brand names, mottos, and logos?
What might make an account be eligible for access to Content Manager?
What option is available to all copyright owners to request removal of infringing content?
What section of CMS provides access to YouTube’s automated tools for rights management?
What should you do if you find a YouTube video showing harmful or dangerous acts?
What three metrics can help you assess performance?
When is a user video scanned by Content ID to see if it matches any delivered reference material?
When is copyright attached to a creative work?
When should you seek permission to use copyrighted work?
When two partners each add worldwide ownership to a non-music asset, with Monetize policies, what happens to that asset?
Which accurately describes how copyright applies to a cover song?
Which accurately describes how copyright applies to a remix or mashup?
Which is a benefit of filtering data for analysis?
Which kind of content is eligible as a Content ID reference file?
Which metric can provide the best insights into channel performance?
Which of the following is a factor when U.S. courts analyze fair use?
Which of the following is an asset type?
Which of the following is true of Content ID?
Which of the following things can be protected by copyright?
Which of the following types of content should NEVER be enabled for matching?
Which pattern might channels that monetize content often see at the start of a new calendar year?
Which two policies would enable you to monetize all user-uploaded videos, but make partner-uploaded videos unavailable on your channel?
Which two policy settings will activate the following: Monetize uploaded content on your channel and Track all user uploads?
Which upload method is recommended for uploading or updating a few videos per week?
Which watch time report will tell you where on the web viewers are finding your content?
Which watch time report will tell you where on the web viewers are watching your content?
While reviewing disputes, you see a disputed claim from an uploader who has obtained a valid license. What should you do?
While reviewing disputes, you see a disputed claim made because of a match to a short clip of non-exclusive content included in your otherwise valid reference file. What is the best action for you to take?
Who can grant you permission to use portions of another video you saw on YouTube?
Why is it important for you to choose references carefully?
Why is it important to review potentially invalid reference content?
You have an asset ownership conflict because you accidentally declared ownership for Canada. What should you do?
You notice someone has uploaded a video to YouTube that you own. What’s required if you wish to request a copyright takedown?
You see a video on YouTube that includes short clips from a copyrighted work. How can you evaluate whether fair use (or fair dealing) applies?
Your company has given another party the right to use your content in their videos. How would you prevent an automated Content ID claim from happening on their channel?
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