YouTube Channel Growth Questions + Answers

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answerhappygod
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YouTube Channel Growth Questions + Answers

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Which compare metric would you use with the Watch time report to determine whether channel programming is Hero, Hub, or Help?
Videos published

Where is a recommended place to add the channel mission statement?
About tab


Where can you get the most measurable data to analyze the performance of a channel?
YouTube Analytics


When starting a new channel on YouTube, what’s a key area to assess first?
Mission and branding


When optimizing for mobile, what is not part of the standard checklist?
Change the font for the channel description.


When do fluctuations in CPMs typically happen?
CPMs rise at the end of a quarter and dip at the beginning of a quarter.


What would you typically expect to see in the Watch Time “published” report for a Help channel?
Little or no increase in watch time soon after publishing each video


What options can channels have to restrict the types of ads that are shown on their channel?
Channels can block the types of ads that may be inappropriate to the channel, like sensitive or age-appropriate ads or competing ads.



What might be used as a channel icon?
Your company logo


What metric found in the End Screens report can help you improve the viewer experience?
Number of times an end screen element is shown and clicked


What metric found in the Cards report can help you evaluate performance?
Ratio of clicks to card impressions


What low-investment strategies could a channel do that may help increase viewership in a particular country?
Leverage your community to crowd source captions and metadata translations.


What is the value of a strong call to action to subscribe within a channel trailer?
Viewers compelled by the video would subscribe.



What is the suggested time to respond to viewer comments?
In the first hours


What is the role of video metadata on YouTube?
Metadata is used to surface videos in YouTube search.


What is the recommended first step in a channel assessment?
Ask important questions to uncover key learnings about a channel


What is the most common revenue stream channels use to earn money on YouTube?
Ad revenue


What is the ideal audience retention pattern?
A flat slope that hovers near 100%


What is the goal of the ad serving model?
To help serve the most lucrative ad to the right viewer at the right time.


What is the flow of the assessment framework?
Ask questions, measure and analyze, implement next steps


What is the difference between reserve and auction ads?
Reserve ads guarantee impressions and have higher costs than auction ads.


What is the correct order of steps to set up your channel for monetization and to get paid for earned ad revenue?
1.Enable the channel for monetization 2. Connect channel with AdSense 3. Turn ad formats on the videos.


What is the benefit of using a branding watermark?
Allows viewers to subscribe to the channel without leaving the video they are watching


What is one way that channel managers help grow a channel?
Evaluate the channel’s role in the ecosystem and how it can leverage the other elements of the ecosystem.



What is one strategy to evaluate how well thumbnails distinguish content?
Do a side-by-side comparison of 10 thumbnails against a similar channel



What is an example of YouTube Analytics data that can help you with your business goal?
Average view duration for subscribers


What is an estimated monetized playback (EMP)?
The approximate number of the channel’s views that resulted in an ad impression


What is an auction ad?
An ad sold to the highest bid


What is a way to use the “Compare” feature in YouTube Analytics to determine benchmarks?
Compare performance metrics between two separate time periods.


What is a reserve ad?
An ad that will be requested before auction ads


What is a recommended action to support Help content programming?
Check out Google Trends for high-volume searches in the category.


What is a good reason for analyzing a channel’s content strategy?
To inform programming and format choices


What is a direct way to earn revenue on YouTube?
Producing content that is eligible for monetization


What is a best practice many channels use for their sections?
Populate the top section with popular videos.


What information from YouTube Analytics can help you optimize video metadata?
Top keywords people search for to find your videos



What information can you include in the channel description to assist unsubscribed viewers?
Video upload schedule


What influences how ads get onto a channel’s videos?
Audience demographic, engagement of the viewers, and content category


What does the Translations report allow you to do?
Analyze the performance of localized content.


What channel visuals can you check for brand consistency?
Banner and icon


What can you learn by analyzing videos that keep subscribers coming back?
What are the characteristics of the videos enjoyed by subscribers?



What action could you take to optimize content if you see repeated dips in your audience retention curve?
Review the content around the dips and consider eliminating or shortening elements that consistently result in dips and declines.



What action could you take to optimize content if you see bumps in your audience retention curve?
Examine bumps and consider including similar elements in future videos.


What action could you take to optimize content if you see a sudden drop in audience retention at the beginning of the video?
Ensure the title, thumbnail, and description reflect the video content.


What action could you take to optimize content based on seeing a gradual decline in your audience retention curve?
Examine at what point people leave videos, and determine if there is an opportunity to tighten up the content.


What action could you take to optimize content based on seeing a flat audience retention curve?
Create more videos similar to this one, since this is regarded as the ideal audience retention.


To determine if a channel has effective metadata, what can you evaluate?
Video titles, tags, and descriptions accurately represent the content.


If your demographic changes on your latest video series and you see lower audience retention rates, which is the least likely next step?
Do nothing, since audience match is not important for channel growth.



If You Want To Adjust The Channel’s Demographic To Attract Primarily 13-17 Year Old Females, What Could You Do To Shift This Demographic?
Produce more content that matches popular trends of teen girls and set a publishing schedule to align with after-school hours.


If you want the option of gambling or alcohol ads to appear on your channel videos, what do you need to do?
Opt into sensitive ads.



If you see a watch time pattern with periodic spikes in your watch time report, which one of the reasons is least likely?
If you see a watch time pattern with periodic spikes in your watch time report, which one of the reasons is least likely?


If you saw an increase in revenue, but overall CPMs were lower, which of the following could be why?
Viewership grew and generated more revenue than the amount of revenue lost from the lower CPMs.


If you find content with high watch time from subscribers, what can you do next?
See what these videos have in common so you can replicate these elements.


If the largest traffic source is external, what opportunity could you take?
Partner with additional websites to drive more traffic to the channel.


If an entertaining piece of content turns out to be highly searched for, what could that indicate?
Demand for educational content


If a sports channel broadcasts professional American football games and wants to target local university students, which demographic might be the best fit for this criteria?
Males, ages 18-24, living in the United States


If a serious news channel has a mission to “shine a light on underreported stories around the globe,” what might it want to feature in its channel trailer?
Video clip examples of these underreported stories and a call-to-action to subscribe


If a particular content format underperforms, what action might be appropriate?
Investigate what can be done to increase performance of these videos.


How would you know whether a new video series has a high audience retention rate?
Compare the audience retention rate of a group of videos in the series to the channel average.



How would you find out if different video series have different audiences?
Group videos together and look at the Demographics report.


How might you know if you are increasing your subscriber watch time?
You will see a spike in subscriber watch time after a video is published.


How might you incorporate the audience into a mission statement?
Identify the target audience and why they would be interested in the channel.


How might you determine the target audience before starting a YouTube channel?
Conduct a competitive analysis to determine what demographic responds well to the types of content the channel makes.


How might you determine if certain videos perform better within certain demographics?
Group these videos together and compare how these videos perform among your target demographic profile.


How is the media landscape changing?
Viewers are shifting from passive viewers to active viewers.


How does YouTube provide opportunity for micro-moments?
YouTube allows brands and creators to get infront of audiences at critical moments in the consumer journey.


How can you estimate which ad formats are earning the most revenue?
Use your Ad rates report to compare the estimated revenue amounts generated from each ad type.


How can you effectively measure which content resonates with subscribers?
Use the Watch time report overlayed with the comparison metric “subscribers”.



How can you easily find out how channel visuals look on mobile devices?
Download YouTube’s Channel Art Templates.


How can you best determine changes in traffic sources over time?
Look at a multi-line graph of traffic sources over a date range.



How can you benefit by analyzing which videos have the most likes or dislikes?
You can better refine the content strategy based on what seems to be most liked by the audience.



How can the “Groups” feature help determine performance for a set of videos?
Divide videos into groups to see how viewers engage with different content formats.


How can taking a snapshot of your channel performance help you with assessing your channel?
To establish a baseline benchmark to compare against goals.


How can reading video comments inform the channel’s content strategy?
Identify what types of content appeal to the audience.


How can multi-line graphs help distinguish video performance?
See the performance of up to 25 videos at a glance.



Ad formats are requested in which order?
Instream, Overlay, Display



A key consideration when evaluating a video description is:
What is visible on the top 3 lines?
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