Google Ads Search Certification Questions + Answers

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A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?
A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?
A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on “roses”?
A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?
A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?
A furniture store owner is creating her first AdWords campaign. What’s the best way to group her products?
A Golf Enthusiast Regularly Watches Instructional Videos About Golf, Has Recently Searched For The Best Golf Clubs On Google.Com, And Has Researched Golf Courses On Google Maps. Which Type Of Search Audience Solution Would Best Reach This Individual?
A high Quality Score can:
A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?
A new coffeehouse downtown would like to run an “afternoon espresso” promotion to increase sales during the afternoon hours on weekdays. Which AdWords feature is most effective for preventing their search ads from appearing at night or on weekends?
A successful AdWords text ad:
A user clicks on an ad promoting a sale on sneakers. Upon clicking, the user is taken to a page that does not contain sneakers, but rather discount sunglasses. The user also encounters pop-ups while trying to navigate the site. What should the advertiser do to improve the user’s experience?
A user conducts a search on the term “laptop computers” and clicks on an ad. Which landing page would be the most relevant to that user?
A Water-Sports Company Specializes In Custom-Made Watercrafts And Accessories.Their Marketing Manager Decides To Use The Broad-Match Keyword, “Boat.” The Manager Then Adds “Paddle” As A Broad-Match Modifier. Which Two Searches May Prompt The Marketing Manager’s Ad? (Choose Two.)
According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?
According to Google data, 70% of mobile searchers who’ve recently made a purchase have:
According to Google data, after seeing an ad on their smartphone, more than half of people:
According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?
Ad Extensions Assist In Providing Users With Which Two Things They Want From Their Search Experience? (Choose Two.)
Advertisers can provide physical address information about their businesses through Google Places accounts. Ads that include this type of information are eligible to show on:
Advertisers who check web server logs may find their ads received multiple clicks from a single Internet Protocol (IP) address. This could be a result of:
AdWords Campaign Experiments allow you to…
AdWords Editor allows users to:
AdWords Editor lets users do all of these things except:
After Running A Google Search Ads Campaign For Several Months, Meredith Notices Sales Of Her Advertised Products Are Starting To Lag. She Checks Her Google Ads Recommendations Page And Notices That Her Campaign’s Optimization Score Is 22%. What Does This Score Tell Meredith About Her Google Search Ads Campaign?
After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?
Alex Has Started A Google Search Campaign Designed To Promote His Online Motorcycle Accessories Store. His Store Focuses On Custom Helmets. How Might Google Search Ads Provide Value To Alex?
An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown?
An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to display?
An advertiser attempts to enable Conversion Optimizer but the feature is not available in the account. Which is the most likely reason?
An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:
An advertiser can apply mobile bid adjustments at which of the following levels?
An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrease to occur?
An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?
An advertiser gets more conversions from ads that appear to people in Paris. What should this advertiser do to try and increase the number of conversions?
An advertiser has several keywords set to broad match and would like to see the actual search queries that triggered his ads. This information can be found in the:
An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?
An advertiser in Canada wants to view ads as they would appear to users in Mexico. Which tool should this advertiser use to accomplish this goal?
An advertiser made edits to an AdWords ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position?
An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?
An advertiser notices that clicks have suddenly increased and is concerned that they might be due to invalid activity. What is the first thing the advertiser should do to investigate this situation?
An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic?
An advertiser runs a report at the Campaign level and includes invalid clicks statistics. The report indicates that 20% of clicks received during the selected time period were invalid. This means that the invalid clicks were:
An advertiser selling anti-bacterial toothbrushes wants to invest in their brand with a set marketing budget. They want another campaign that maximizes profit as long as ROI is positive. Which account structure achieves both goals?
An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets AdWords editorial and professional requirements?
An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?
An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?
An advertiser that uses ad scheduling has a custom bid adjustment for 9pm- 12am on weeknights. The normal bid is USD$0.40 and the bid multiplier is 75%. How much is the advertiser bidding between 9pm-12am on weeknights?
An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?
An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank?
An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:
An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display:
An advertiser who sells laptop computers only wants to reach consumers who are ready to make an immediate purchase online. When building the keyword list for an ad group, the advertiser should include:
An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?
An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?
An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?
An advertiser’s ad is not appearing in the Ad Preview and Diagnosis Tool when exact keywords are queried. Which action would help the advertiser to determine why the ad is not showing?
An Advertising Executive Takes Over A Google Search Ads Campaign. On His Google Ads Recommendations Page He Notes That The Campaign’s Optimization Score Is 40%. What Does This Score Indicate?
Arrange The Items Below In Order Of Hierarchy, Beginning With The Top Level.
As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?
As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top.
Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?
Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when:
At which level of an AdWords account can an advertiser make changes to network and location targeting settings?
Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
Automatic cost-per-click (CPC) bidding attempts to get advertisers the most:
Barbara’s Boss Has Asked Her To Use Google Ads To Reach As Many Users Searching As Possible For Terms Around The Services Their Business Offers. Which Keyword Match Type Would Help Barbara Reach The Most Search Queries That Potential Clients Are Using?
Based on AdWords editorial and professional requirements, which headline is most likely to generate clicks?
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign?
Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?
Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?
Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign?
Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign?
Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?
Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?
Brian Manages His Company’s Google Search Ads Campaign. He Regularly Reviews The Optimization Score To Make His Google Search Campaign As Effective As Possible. What’s Brian’s Optimization Score Based Upon?
Bud would like to test new logic in his application that uses the AdWords Application Programming Interface (API) without modifying his live AdWords campaigns. Which tool would allow him to do this?
Business listings in Google Places can be:
Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?
Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?
Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. What can she do with a manager account that she can’t do with an individual account?
Charlie Is Working To Improve The Quality Score Of A Google Search Ad By Improving His Expected Click-Through Rate (ECTR). Which Of The Following Actions Might Improve Charlie’s ECTR?
Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
Clara Is An Advertising Director Who’s Tasked With Optimizing Her Company’s Google Search Campaign. How Can Clara Use The Optimization Score To Benefit Her Campaign?
Customers who want to increase app downloads should use which campaign type?
Daley is managing multiple AdWords accounts for a grocery store chain and using conversion tracking. What might make her daily AdWords tasks simpler?
Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10, while ads showing in Houston get 70 conversions at a cost of £1400 and CPA of £20. If you have a CPA goal of £12, what bid adjustment would you set for each location?
Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?
Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?
Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?
Dynamic search ads would be most helpful for:
Each of the following are benefits you’d expect from Product Listing Ads except…
Each of these are benefits you’d expect from Shopping ads except:
Each Similar Audience has its seed list members removed to ensure what?
Every Ad Contains A URL Displaying Your Website Address. You Can Add Two Optional Path Fields To The Display URL In A Text Ad. What’s An Advantage Of Using These Optional Path Fields?
Exact Match Impression Share metrics:
Executives at a small e-commerce company are debating AdWords performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?
Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?
Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?
Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.)
Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)
Ginger’s working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably. To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.)
Given four Search campaigns that run out of daily budget, three can likely benefit from bidding or budget changes. Which is most likely configured effectively as is?
Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?
Google Ads was constructed around three core principles, focused on helping businesses reach their online potential. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?
Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?
Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track?
Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?
Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose two.)
High quality ratings for an ad can:
How can ad extensions contribute to increasing user engagement?
How can advertisers see specific search queries that have caused their ads to show, even if those queries are not keywords within their accounts?
How can Performance Planner serve your business?
How could an advertiser determine the most profitable keywords within a campaign?
How does automating your bid contribute to a successful Google Ads campaign?
How does Conversion Optimizer use an advertiser’s cost-per-acquisition (CPA) bid to determine the optimal equivalent cost-per-click (CPC) bid for each auction?
How Does Google Ads Generate Responsive Search Ads?
How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
How Many Ads Should Be Implemented Per Ad Group?
How might an advertiser compare, over time, two campaign metrics such as “cost per conversion” and “cost”?
How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?
How should advertisers use their websites to help them structure their accounts?
How would you determine the clickthrough rate (CTR) for a client’s search ads?
How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?
Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions?
If An Advertiser Doesn’t Want To Add Remarketing Tags To A Webs/Ite, Why Would Customer Match Be A Good fit For Them?
If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:
If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:
If multiple individuals make changes to one AdWords account, upon opening the account in AdWords Editor, they should:
If the query “Seattle plumbers” is entered into Google, Google will use the location term that is part of the query to show ads:
If you choose a target cost-per-acquisition (CPA) of £15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average?
If you choose a target cost-per-acquisition (CPA) of US$15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average?
If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:
If you want to target ads to only people who speak Spanish, you can:
If your campaign’s daily budget is £20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?
If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?
If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?
In a Reach and Frequency report, “Frequency” is defined as the:
In a Reach and Frequency report, “Reach” is defined as the:
In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase?
In an AdWords account, which statistic is viewable for each ad group?
In-market audiences allow the opportunity to specifically identify what kind of user?
In-Market audiences would be suited to reach which user?
In order to achieve the best performance possible from text ads, which is a best practice that should be followed?
In order to differentiate ads from those of competitors, advertisers should:
Information an advertiser would find in the Change History tool would be:
Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?
Intergalactic Teleportation Inc uses AdWords to generate leads for their sales team. Leads are tracked by Conversion Tracking via a Contact Sales form. The sales team converts 10% of leads into deals. For each deal an additional 15% of business is gained from word-of-mouth. Which formula best describes value-per-conversion?
It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation.
It is important to identify specific goals for an AdWords campaign, so that the advertiser can then:
Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.)
Jane uses AdWords to promote her online shoe store and her conversion rate has remained constant over the last year. While checking her web server logs for December, she notices she sometimes gets two clicks from the same IP address within a few minutes. The most likely cause of this is:
Jane’s e-commerce site sells a wide variety of bicycle equipment. She wants to estimate her profit-per-conversion for each ad group to get a sense of which ad groups are immediately profitable in the short term. Which formula best estimates Jane’s profit-per-conversion before advertising expenses?
Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?
Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?
Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?
Jerry Understands That Expected Click-Through Rate Is One Of Three Main Factors That Determine The Quality Score Of An Ad. What Are The Two Other Main Factors That Jerry Should Focus On To Improve The Quality Score Of His Ads? (Choose Two.)
Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?
Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?
Jimmy Has Completed The Headline Section Of His Text Ad And Is Now Writing The Description Section. What Are Three Factors That Jimmy Should Include In The Description Section Of His Text Ads? (Choose Three.)
Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?
Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL. What feature should she make sure to include in the formatting of her text ads to accomplish this goal?
John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential customers? (Choose two.)
John’s Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John’s Plumbing configure to meet this goal?
Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?
Jose has a limited AdWords budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?
Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score?
Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.)
Keyword Planner can do all of these things except:
Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?
Layla Is Learning About The Benefits Of Using Search Ad Extensions And Has Come To Know That They Can Help To Increase User Engagement. What Are Two Other Benefits That Search Ad Extensions Can Contribute To Performance? (Choose Two.)
Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?
Linda Recognizes That A Google Search Campaign Could Bring Significant Value To Her ECommerce Business. Which Two Solutions Can Linda Achieve Via A Google Search Campaign? (Choose Two.)
Linking your Google+ Page to your AdWords account…
Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business?
Local Google+ pages created on Google My Business can be:
Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?
Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?
Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?
Mario Owns A Store That Sells Skateboard Equipment. Mario Understands That People Are Most Likely To Notice His Headline Text In A Text Ad. What Should Mario Include In His Headline?
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.)
Mary is tasked with designing an advertising campaign for her company, an online pet food store and app, and she’s exploring different campaign options. Which campaign types are available to her in Google Ads?
Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?
Match each ad extension with the benefit it brings to a user’s ad experience.
Match The Marketing Goal To The Correct Ad Extension.
Match these Search Audience solutions with the benefits they can bring to your campaigns.
Megan enabled Conversion Optimizer in all six of her campaigns. How can she tell if Conversion Optimizer is improving campaign performance?
Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?
Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?
Michelle Recently Launched A New Product Called **Wonder Boots**. The Brand Has Already Become Well-Known In Her Industry. She Wants To Attract More Traffic Via Google Ads But Only For Searches That Are Solely For Her Product Name (**Wonder Boots**). Which Keyword Match Type Should Michelle Use To Attract Traffic Strictly For Searches For The **Wonder Boots** Product Name?
”Mobile app engagement” campaigns can be used to:
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?
Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?
Often, the “last click” before a conversion gets all the credit. But there are often assist clicks and assist impressions that help guide your customers to conversion. Which built-in AdWords report can show you this performance data?
On which tab can advertisers see credits for invalid clicks within their AdWords accounts?
One factor the AdWords system uses to calculate an ad’s actual cost-per-click (CPC) is the:
One reason for using Conversion Optimizer is to:
Optimization Score Is Made Up Of Over 50 Recommendations To Optimize Search Campaigns.
Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)
Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?
Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?
Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?
Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:
Reviewing “Keyword details” data on the Keywords tab will help advertisers to identify:
Rina Has Heard The Term Quality Score Mentioned Before And Is Interested To Learn What It Actually Is. Which Statement Describes Quality Score?
Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?
Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?
Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a single responsive search ad?
Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?
Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.)
Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results. What’s Google’s recommendation about extensions?
Sarah manages 2 AdWords accounts for a client. Which tool would she use to search and replace a group of keywords across several ad groups?
Sarah’s Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to reach a broader group of potential visitors. Which two user searches may generate the advertising manager’s ad? (Choose two.)
Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Which might you add as negative keywords to prevent your ads from showing on such searches?
Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?
Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
Small-business owner Marcos set up his AdWords campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?
Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?
Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?
Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? (Choose two.)
Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?
The AdWords Application Programming Interface (API) allows developers to use applications that:
The automated “Maximize clicks” bid strategy attempts to get advertisers the most:
The format of a Shopping ad is different from that of a standard text ad in that it includes:
The IP Exclusion tool allows advertisers to:
The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books” and the query matches a broad match keyword, “gardening books.” How would the headline read?
The keyword insertion code in an ad’s headline reads: “Buy {KeyWord:Books}.” The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books.” In this example, how would the ad’s headline be displayed?
The majority of consumers want ads customized to their:
The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which AdWords feature would be most effective for preventing their search ads from appearing at night and on weekends?
The purpose of a developer or authentication token is to track:
The strategic use of different marketing channels affects:
Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?
Tim Is Looking To Buy A New Skateboard. He Goes To Google Search To Research And Purchase The Best Skateboard He Can find. Organize The Following Steps In The Logical Order To Describe How Tim’s Interaction With Google Search Ads Would Occur From Start To finish.
To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:
To Earn User Clicks, Ginger Should Focus On Creating An Ad That _____. (Choose Two.)
To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:
To improve the performance of an ad group on the Search Network, advertisers should create ad groups containing:
To optimize a client’s campaign to get the most out of her mobile advertising, you can:
Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign?
Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
Trina sells dolls and accessories, and doesn’t have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina?
True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.
True Or False? Affinity Audiences Allows Advertisers To Reach People Who’re Actively Researching And Intending To Buy The Products Or Services They Offer.
True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.
True or false: Shopping ads use Merchant Center product data to decide how and where to show ads.
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?
What ad extension is only available as a full automated ad extension?
What are Sitelinks?
What are two main benefits of using Search Audience solutions? (Choose two.)
What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.)
What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
What can be learned from a Search Funnel?
What can the Performance Planner assist you with?
What can the Performance Planner recommend?
What can you learn from attribution reports?
What content could be used for a structured snippet extension?
What does adding callout extensions to your Google Search ads enable you to do?
What does layering an Affinity audience with a broad keyword targeting campaign help you do?
What does Performance Planner automatically do?
What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?
What information does the Conversion Optimizer need in order to find the optimal cost-per-click (CPC) bid for an ad each time the ad is eligible to appear?
What is a benefit of using the AdWords Application Programming Interface (API)?
What is a main benefit of using Search Audience solutions?
What is a valid recommendation that the Performance Planner can provide?
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
What is one way that Performance Planner helps businesses increase sales?
What is the definition of actual CPC?
What Is The Key Value Proposition Of Google Search Campaigns?
What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign?
What kind of click volume increase is likely to be immediately filtered from an AdWords campaign?
What Search Network text ad component provides up to three fields of 30 characters each?
What two ad extension types can also be served as automated ad extensions? (Choose two.)
What’s a key objective in delivering ad extensions?
What’s an accurate description of callout extensions?
What’s an example of an effective callout extension?
What’s the maximum number of ad extensions that can show for a particular query or device at any given time?
What’s the primary benefit of using structured snippet extensions in your ads?
When are automated extensions, such as Seller Ratings, shown?
When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include?
When creating an ad, how does Greg know what it will look like to his potential customers?
When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)
When should you use Remarketing Lists for Search Ads?
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
Where on an e-commerce website should an advertiser install the AdWords Conversion Tracking code?
Which Ad Extensions Can Serve Automatically?
Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?
Which AdWords feature is compatible with Conversion Optimizer?
Which allows advertisers to automate AdWords reporting and campaign management?
Which approach to bidding is best suited to maximize profit?
Which are key elements to keep in mind when optimizing a landing page for AdWords?
Which Are The Three Required Parts Of A Text Ad?
Which Attributes Describe A Good Landing Page Experience?
Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank?
Which best describes the relationship between maximum cost-per-click (max. CPC) bids and Ad Rank?
Which can be specified at the campaign level?
Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?
Which determines a keyword’s clickthrough rate (CTR)?
Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?
Which feature distinguishes location extensions from regional and customized campaign targeting?
Which is a benefit of linking a Google Places account to an AdWords campaign?
Which is a benefit of using AdWords Editor?
Which is a best practice for creating a mobile-preferred ad?
Which is a best practice for optimizing a landing page for AdWords?
Which is a best practice for writing an effective text ad?
Which is a recommended action for new mobile preferred ad creative?
Which is required for an ad to be served to a user?
Which is the next stage of detection in an AdWords account, if Google’s automatic filtering system does not successfully remove all potentially invalid clicks?
Which is the quickest way to add a long list of locations to target in an AdWords campaign?
Which lets you change keywords, campaigns, ads, ad groups, and product groups?
Which Of The Following Can Be Customized With Audience Signals To Make Search Campaigns More Efficient?
Which Of The Following Factors Wouldn’t Change An Account’s Optimization Score?
Which of these statements is true?
Which option can you use to capture potential business later in the day, even on a limited budget?
Which Part Of A Search Ad Isn’t Automatically Generated By Dynamic Search Ads?
Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?
Which scenario would record to two conversions (1-per-click)?
Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?
Which statement about ad extensions isn’t true?
Which statement is true about serving relevant ad extensions?
Which statement is true?
Which Two People Might See An Ad With The Keyword +Black +Shirt (Set As Broad Match Modifier)?
Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)
Which user type would the Google Ads system closely match as an Affinity audience?
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Why Do Search Ad Extensions Matter?
Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?
Why is Google Ads a viable option?
Why is using the performance targets feature after utilizing the Performance Planner recommended?
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
Why should your business use Performance Planner?
Why would the data for a Search Network campaign show conversions but no view-through conversions?
With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?
With Dynamic Search Ads, what does the advertiser provide?
With Similar Audiences, which Google product is included when finding new people with similar profiles?
Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?
Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach. For vendors like Yan, what’s the simplest method for using Dynamic Search Ads?
Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?
You are CEO of a small e-commerce shop and your team is debating AdWords performance metrics to maximize profit. Budget is unlimited as long as ROI is positive. Whose recommendations most effectively position you for maximum profit?
You are gaining a reputation as a true wizard of AdWords and just won a multi- million dollar client to consult on bidding strategy. Your new client asks you to set bids that maximize profit, focus on the top 3 positions, and minimize CPA. How can you most effectively meet their goals?
You are launching a new campaign selling stylish office furniture. You would like to grow it to maximize profit for all traffic available on your current keywords. If only allowed one cycle, which order of steps below is most likely to capture the most profit?
You are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which result is most likely?
You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?
You can add a ‘+’ modifier in front of broad match keywords to…
You can add a “+” modifier in front of the words in a broad match keyword to:
You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
You can use target cost-per-acquisition (CPA) bidding to help:
You can use the AdWords Application Programming Interface (API) to:
You have a budget of £75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1.
You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?
You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?
You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?
You have a friend starting her first AdWords campaign. What would you suggest about how to choose keywords?
You have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3, you could use:
You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:
You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:
You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?
You might analyze exact match impression share data to get an idea of:
You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?
You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like:
You own a pizzeria in downtown Chicago. With call extensions, a customer who searches for pizza on her mobile phone can see your ad along with your phone number and make the call with one click. How is that priced?
You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate.” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:
You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?
You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.)
You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?
You want to use AdWords to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?
You’d like to improve an ad’s perceived quality during an ad auction.What aspect of the ad will be most beneficial for you to work on?
Your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale?
Your average bid is US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale?
Your client sells gardening supplies online. You suggest she use sitelinks because they can: