Identify a brand that has used loyalty programs, customer relationship management or private labels in an attempt to pen

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Identify a brand that has used loyalty programs, customer
relationship management or private labels in an attempt to
penetrate the market and/or gain brand allegiance. Describe
the tactics used and whether they were successful or not. You
may not use an example in one of your textbooks, you must find a
different example and utilize secondary sources to support your
answer.