The brands have been gradually reducing their reliance on television for promotions (Aurora Media Report, 2017-18). Howe

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answerhappygod
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The brands have been gradually reducing their reliance on television for promotions (Aurora Media Report, 2017-18). Howe

Post by answerhappygod »

The brands have been gradually reducing their reliance on
television for promotions (Aurora Media Report, 2017-18). However,
HBL received the major share of media value through television.
share your viewpoint on the media strategy of HBL. How did
television manage to generate such a huge value for HBL in
comparison with other media? Could it be an attribution issue? What
is your recommendation on media selection for the next season of
PSL if HBL wins the contract?
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