Scenario You are employed at Marketing Trooper, a consulting firm that specializes in Strategic Marketing. You are part

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Scenario You Are Employed At Marketing Trooper A Consulting Firm That Specializes In Strategic Marketing You Are Part 1 (48.54 KiB) Viewed 60 times

Scenario You are employed at Marketing Trooper, a consulting firm that specializes in Strategic Marketing. You are part of the sales team and you have contacted CraftSupplies, a company specializing in Art and Craft Supplies. Task 1 of 3 - Presentation Instructions Craft Supplies are interested in setting up a new marketing campaign to increase sales and have asked you to prepare a presentation for the Board of Directors and the Senior Management Team. You will need to cover the following topics in your presentation: • Explain the role of marketing to an organization and what the relationship is between marketing strategy and corporate strategy. • Describe how a marketing strategy can lead to competitive advantages, and the type of competitive positioning an organization can adopt . Explain how a marketing strategy is developed. • Discuss marketing's role in the competitive positioning of the business. • Evaluate a range of marketing strategies that can contribute to organization's competitive advantage. Delivery and Submission • 1 x Presentation file with speaker notes and executive summary - (1000 words) excluding TOC, diagrams, references, and appendices. • You can use PowerPoint, Prezi or any other suitable template.