Assume you have been hired into the marketing department of a
major consumer products manufacturer, such as Under Armour. You are
having lunch with some new colleagues in other departments—finance,
manufacturing, and logistics. They are arguing that the company
could save millions of dollars if it just got rid of the marketing
department. Develop an argument that would persuade them
otherwise.
Assume you have been hired into the marketing department of a major consumer products manufacturer, such as Under Armour
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