Raisa is a product development coordinator at Heaven Pet Cemeteries, a small company that designs, manufactures, and sel

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Raisa is a product development coordinator at Heaven Pet
Cemeteries, a small company that designs, manufactures, and sells
funeral products for pets. The company largely operates online, so
customers can come from all over the world; mainly,
the customer base in North America, Japan, the Philippines,
and South Korea. Her product design team is made up of several
individual freelancers working from different offices around the
world. The head office has decided to launch an updated line of
funeral accessories for small dogs (think of the socialite's "purse
puppy"), and they demand a radical redesign. While she is the
manager of a team of designers, she don't have a lot of design
knowledge herself; her specialty is administration. However,
when she meet the four product designers in videoconference, the
conversation is a disaster. None of her team is on board with
the new product design mission, each for their own reasons. The
project is complicated enough that she don't have time to replace
any of them because the hiring and training process would take too
much time and cost too much. Heavens' CEO/founder has told
her that if she can't get the team on board to follow
her directions, she'll be out of a job.
The design team of four, and their opinions on the new
design assignment:
Richard: Argued throughout the meeting that the
amount of work that the CEO wants the team to do isn't necessary,
and that assembling the team is therefore useless. She would not
make even the smallest concession to any counter-argument.
Maria: Was awkward through most of the meeting.
When asked about her opinion, she mostly backed up Geoffrey with
additional details, but didn't offer a unique perspective. She
cringed and kept quiet whenever Dayoung would speak.
James: Gave his own detailed walkthrough of the
head office's proposal, nitpicking all its ideas over small, almost
inconsequential things. He is okay with redesigning the products,
but his focus on all these small issues makes him doubt that
accomplishing it is possible.
David: Spent most of the meeting in silence,
listening to everyone else; he decided that he would not start work
on the project without the assistance of the rest of the team. In a
follow-up email after the meeting, he told you that he worries if
the others will leave him to do much more than his fair share of
the work.
Raisa have to change the minds of everyone on this team, to
embrace the project that the CEO wants to do. She must write an
email to one member of the team that she think will be easiest to
turn to her side first. she must change their mind, then
convince them to help the rest join the project.
Outline of Work
Section 1
A short paragraph of explaining why she think the person she is
writing to (A) is easiest to change their mind, and (B) can most
effectively change the direction of the group.
Section 2
Write an email to one member of the team; she can choose which
member. Her purpose is (A) to convince this individual to back
the redesign project fully, and (B) to help convince the rest of
the design team. Use two rhetorical techniques to write an
email.
Section 3
Explain in the two rhetorical techniques used in email and why
she chose the techniques that she did.