A hotel wants to focus its marketing efforts on attracting family travellers. They have a choice of segmenting the marke
Posted: Sat Feb 19, 2022 3:05 pm
A hotel wants to focus its marketing efforts on attracting
family travellers. They have a choice of segmenting the market on
either geographic or psychographic basis. Discuss the different
between the two segmentation basis and which one would be a better
approach and justify your answer.
family travellers. They have a choice of segmenting the market on
either geographic or psychographic basis. Discuss the different
between the two segmentation basis and which one would be a better
approach and justify your answer.