A hotel wants to focus its marketing efforts on attracting family travellers. They have a choice of segmenting the marke

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answerhappygod
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A hotel wants to focus its marketing efforts on attracting family travellers. They have a choice of segmenting the marke

Post by answerhappygod »

A hotel wants to focus its marketing efforts on attracting
family travellers. They have a choice of segmenting the market on
either geographic or psychographic basis. Discuss the different
between the two segmentation basis and which one would be a better
approach and justify your answer.
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