Assess the merits and demerits of meeting the ‘demand for internationalisation’ and the ‘demand for localisation’ simult

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Assess the merits and demerits of meeting the ‘demand for internationalisation’ and the ‘demand for localisation’ simult

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Assess the merits and demerits of meeting the ‘demand for
internationalisation’ and the ‘demand for localisation’
simultaneously.
Which of these two demands would you recommend for Unilever
UK should adopt in order to maximise its corporate
profitability through low‐cost leadership or product
differentiation or focus – give two key reasons for your
choice.
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