Question 29 (6.25 points) Select the missing words Google's mission statement is "to organize the world's information and make it universally accessible and useful." Kraft Heinz purpose statement is "Our Purpose is an inspiring call to action - our reason to exist. It reminds us, day in and out, why we're here. After all, we are a food and beverage company - one whose products and brands spark joy, bring people together, and create memorable moments for people across the globe. With dedication and passion, we provide consumers and their families with products they know, love and trust. Quite simply, we help feed the world - and we do it deliciously." The best company statements of mission or purpose should focus on the the company intends to build and deliver. and OA) employees and the profitable revenue B) customers and the competitive offerings OC) values and the social impact D) customers and the customer experience
Question 30 (6.25 points) To maintain relevance, differentiation, and profitable growth in the markets they target and serve, successful companies carry out new product planning and create innovative cultures, systems, and capabilities for new product development. The major steps in the new product development process include: OA) product development, introduction, growth, maturity, and decline. B) idea generation, idea screening, concept development and testing, marketing strategy development, business analysis, product development, test marketing, and commercialization. C) internally sourced ideas, externally sourced ideas, hackathons, distributor sourced ideas, supplier sourced ideas, competitors, customers, and crowdsourcing OD) customer generated input, concept development and testing, marketing strategy development, business analysis, product development, focus group marketing, and commercialization.
Question 29 (6.25 points) Select the missing words Google's mission statement is "to organize the world's information an
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