Google Smart Video Certification Questions + Answers

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Where does a YouTube Masthead ad unit run?
YouTube homepage


Which ad format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices?
Bumpers


Which objective is met by data showing that longer watchtime leads to improved brand metrics?
Awareness & Consideration


Which of the following describes YouTube for performance?
All answers are correct


Which type of advertiser would find bumpers to be a good solution for their objective?
An advertiser who wants greater reach at a relatively low CPM, especially on mobile



With consumers consulting dozens of resources in varying sequences before making a purchase, it is impossible to attribute conversions from people who viewed an ad on their YouTube mobile app then converted on their mobile web browser or on a different device.
False


YouTube for Performance allows advertisers to optimize towards lower-funnel actions, aside from driving cost efficient views.
True


YouTube is the second most viewable video destination globally.
False


When using TrueView for action, advertisers need to choose between implementing a headline or a call-to-action.
False


What YouTube platform innovation is a subscription-based video and music experience, where users can watch videos free of ads, as well as save videos to watch offline on mobile devices?
YouTube Red


What type of advertiser is a good fit for YouTube for Performance (YT4P)?
Advertiser looking to drive website actions


What is the industry-leading 3P solution that can be compared to Unique Reach?
Nielsen Digital Ad Ratings


What is the easiest way for users to update their own interests?
Ads Preference Manager


What is a key value proposition of Unique Reach?
It shows how many people (not cookies) a campaign reached


What can be done to make sure Active View metrics are available for a YouTube campaign?
Active View is integrated into both AdWords and DBM, so no tagging or trafficking is required


Viewability guarantees that a client’s ad will be seen.
False


TrueView in-stream video views count towards an advertiser’s total YouTube view count.
True


TrueView for action is a non-skippable video ad on YouTube that is always bought on a CPV basis.
False


This ad product can appear on the YouTube homepage, watch pages, or search results pages.
TrueView Discovery


Store Visits for YouTube allows you to measure how YouTube ads influence offline visits.
True


Standard Reserve is billed on a cost-per-view pricing model.
False


Outstream video ads serve within a video stream.
False


Outstream ads are forced impressions.
False


Outstream ads are billed on a viewable CPM.
True


In which of the following scenarios would you NOT recommend using conversion lift for YouTube?
If the advertiser is happy with their current video performance and is planning to increase investment


Identify the platform innovation that takes users on an augmented adventure, immersing them in a simple, premium mobile experience.
Daydream


How many sites does a user need to go to before they’re considered a “sports enthusiast” by Google?
It depends. Google has individual algorithms per user, so it’s not one-size-fits-all


How does TrueView for action differ from standard TrueView in-stream?
TrueView for action provides a tailored call-to-action


How are Store Visits for YouTube attributed?
Billable views



Google updates audience segment data on a yearly basis.
False


Detailed Demographic targeting on YouTube leverages Google Search and Maps Search signals.
True


Custom Intent Audiences allow advertisers to reach users on YouTube that were previously searching for particular queries across which of the following properties?
Google Search


An advertiser is considering TrueView for action. In order for their performance to be as effective as possible, which of following requirements should be met?
All answers are correct


An advertiser has never used YouTube as a performance platform before and is looking to set up their first campaign. Which of the following expectations should you set? Select all that apply. Select All Correct Responses
They should not expect effective CPAs without continual testing and optimizing
CPAs on video should not be compared directly to search or display


A mattress client wants to reach people on YouTube who are about to move to a new home. What is the best targeting solution for the client?
Life Events


A luxury travel agency is looking to target their new package trips to Mauritius to audiences who are researching destination guides on YouTube. Which type of targeting would you recommend?
In-Market Audiences


A fast food chain wants to reach people on YouTube who frequently dine out for breakfast. What is the best targeting solution for the client?
Consumer Patterns


A credit card client wants to find new, high-value customers using their data. What is the best audience solution?
Similar Audiences



A client wants to reach people who are searching for content about the Chicago Bulls basketball team. Which targeting option would you recommend?
Custom-Affinity



A client wants to reach people who are passionate about beauty. What is the best targeting solution?
Affinity


A client wants to reach F18-34. Which targeting option would you recommend?
Demographic


A client wants to re-engage with people in their CRM database that have bought something from the website in the past six months. What is the best targeting solution?
Customer Match


A client wants to leverage the popularity of content creators as part of their influencer strategy to build greater loyalty. What resource would help them understand who the most popular creators are within their market?
YouTube Lineups


A client is planning a new product launch on the final day of a major tennis tournament and wants massive reach over a short period of time. Which ad product would allow this to happen?
Masthead


A client is looking to own the football category on YouTube for the launch of their new line of athletic shoes, reaching males 18-49. As part of this campaign launch, they’ve developed ads that are 45-seconds long. Which ad product addresses the client’s needs?
TrueView in-stream


A brand wants to know how they can benefit from the popularity of YouTube creators. Choose the best response.
Creators can connect brands to highly engaged viewers and communities on YouTube


A beauty advertiser wants a consistent presence in the beauty and fashion category, especially when viewers are searching for educational and how-to videos. Which ad product would best serve their needs?
TrueView Discovery


95% of the videos on YouTube are watched with the sound on.
True