Twitter Video Ad Badge Questions + Answers

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You may need Twitter’s #Optimization team when _____. (Select three.)
You want to optimize assets you already have
Your content is underperforming
You’re concerned about the cost of producing mobile-first video content


Why should you work with an influencer?
An influencer’s authentic voice may help make your brand more relevant.


Which type of In-Stream Video Ad would you choose for your sponsorship campaign if you wanted to connect with the audience of an awards show happening right now?
Pre-roll before live video


Which two Twitter video ad formats allow your message to be one of the first things a person sees when they log on? (Select all that apply.)
First View
Promoted Trend


Which statement about First View and Promoted Trend is true?
When paired together, First View and Promoted Trend drive higher key ad metrics.


Which of these statements best describe First View? (Select all that apply.)
It provides a single-day (24-hour) “mass awareness” package of Twitter’s most valuable video impressions.
It can only be purchased by one advertiser per day, per geography.


Which of the following statements about Promoted Trend Spotlight is correct?
The Promoted Trend Spotlight supports 6-second looping GIFs, MP4s, or image assets to go with your Promoted Trend.


Which of the following safeguards does Twitter employ to protect brand safety?
Twitter will only run In-Stream Video Ads before one of 200+ brand-safe partners.
Twitter runs algorithmic and manual checks to ensure ads are not aligned with content that falls outside of brand safety guidelines.


Which of the following are best practices when creating an In-Stream Video Ad? (Select all that apply.)
Keep your content short and simple.
Brand your video within the first few seconds.
Use In-Stream Ads to set up other content.


Which Live Brand Studio product requires approval from the Twitter Brand Team?
Event Page


Which Live Brand Studio product offers live, real-time analytics in Media Studio?
Both Broadcast and Event Page


When will people on Twitter typically see a First View campaign in their timeline?
The first time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the day of the campaign


When creating content for First View, you should: (Select all that apply.)
Convey a key message: The timeline moves fast and people’s attention spans move faster. Successful brands convey their key message quickly.
Keep copy succinct: Short is always sweet. Tweets with under 100 characters drive significantly higher engagement than those over 100.
Feature people: Consumers are naturally drawn to human faces. Show people and/or talent in the first few frames to draw people in.


When creating a new In-Stream Video Ad, what does “Brand Safety” inside targeting criteria allow you to do?
Exclude content categories and publisher handles you do not want to align with your In-Stream Video Ads


What types of events are brands choosing to highlight when going live on Twitter? (Select all that apply.)
Product launches
Fashion shows


What is the best tool for driving sales that is directly within your control?
Good creative


What is one of the reasons brands are choosing to go live on Twitter?
To drive increased conversation with their audience


What is a Video Website Card?
A type of Promoted Video where Promoted Tweets use video to capture user attention and drive qualified users to your landing page



What is a Conversational Video Ad?
A type of Promoted Video that includes call-to-action buttons and hashtags prompting people to Tweet and share a message


What can help your audience make a connection within the first few seconds of watching your video?
Showing people or talent at the start of the video


What are the three types of video formats you can choose for your Promoted Video Views campaign?
Video, GIF, Conversational Video



What are the three purchasing options for an In-Stream Video Ad?
Nielsen Demo Guaranteed (US only)
Fixed Pricing
Through the Auction — Biddable

What are the three key factors to maximizing the effectiveness of your video ads on Twitter?
Branding, video length, strong visuals


What are the three bid units available when creating a Promoted Video Views campaign?
2s/50% video view, 3s/100% video view, 6s video view


What are the locations where you might see a Promoted Video served?
Within the timeline, on someone’s profile, and at the top of relevant search results pages


Video ads on Twitter feel more relevant and less intrusive because:
They display within the timeline as normal Tweets (although marked as Promoted).


Twitter’s #BlueBrush team can help when _____. (Select three.)
You are looking for staff augmentation


Twitter Polls are best used when brands want to ______. (Select two.)
Build loyalty by listening to their audience’s opinion
Involve their followers in brand or content decisions


Twitter In-Stream Video Ads: (Select two.)
Feature professionally produced videos (no user-generated content)
Offer pre-roll video across 200+ of the top premium publishers within one campaign



True or False: You create a First View campaign by starting with the campaign objective.
False


True or False: The Promoted Trend Spotlight adds a high-impact, full-bleed media Spotlight placement in the Trends section.
True


True or False: Promoted Trends can be purchased by multiple advertisers per geographic area, per day.
False


True or False: Promoted Trend Description can be changed by advertisers throughout the day.
True


True or False: Pre-roll ads are skippable after 6 seconds.
True


True or False: People on Twitter are watching more than 2 billion videos daily.
True


The Promoted Trend Spotlight adds a high-impact, full-bleed media Spotlight placement at the top of the ______.
Explore Tab



Match the sponsorship purchase methods to the descriptions.
Advertisers are able to bid against other advertisers for ad spots based on a wider range of actions such as impression, video view, or an engagement, where the highest bidder wins the spot. (3)
Advertisers pay a predetermined fixed rate for an ad spot. This is a fixed CPM method of purchase. (1)
Allows advertisers to verify that their ads are reaching a specific demographic via Nielsen. You are only charged for impressions that serve that specific demographic as verified by Nielsen third-party reporting. (2)



Match the following terms to the descriptions.
It moves customers through the funnel toward an end goal, such as a purchase. (2)
It enables you to advertise in people’s timelines and promote your brand story to your target audience. (1)
It collects feedback and gives people the chance to weigh in on questions. (3)
It encourages people to engage with and spread campaign messages. (4)



Match the following sponsorship types to the definitions.
Video ads that run in front of near-live feeds. (2)
Content created by a publisher in partnership with an advertiser, which seamlessly integrates the advertiser via logo overlays, brand mentions, sponsored segments, etc. (3)
Video ads that run before live feeds. (1)
A storytelling format that collects Tweets, videos, images, and more around a single theme with interstitial ads within the experience and branding on the cover image. (4)



Match the following combined takeover products to their potential impacts.
Maximize advertisers’ ability to reach people in the Home timeline and Explore tab. (3)
Potentially double ad breakthrough during an upcoming event or launch. (1)
Add impact and make your Promoted Trend and Companion Tweets stand out with a customized graphical representation. (2)



Match the best practices for good creative to the statements.
Videos with a concise message within the first 3 seconds also have 13% higher brand recall and overall view time. (1)
The sweet spot for a video ad is about 6 seconds. (3)
Include your branding prominently throughout your creative. (2)



In-Stream Video Sponsorships can be most effective for brands who: (Select three.)
Don’t do or can’t afford traditional TV sponsorships
Already sponsor TV programming
Want to target a competitor’s TV sponsorship


In-Stream Video Ads help advertisers to: (Select two.)
Build brand relevance by running targeted pre-roll video ads before video content they’re already watching.
Generate brand lift with video content


In-Stream Video Ads are:
Curated, relevant, engaging, and brand-safe



If your company wants to promote new running shoes with famous athletes, they should choose:
Team #Influencers



For video Tweet content, match the questions to the ad component:
Link or Hashtag (3)
Video (2)
Active Statement (1)


First View campaigns can only be purchased through _____.
Your Twitter Client Partner



Each Promoted Trend is made up of which three components? (Select three.)
Trend #Hashtag
Companion Tweets
Trend Description



Creative matters because _____.
47% of sales are attributed directly to creative


Clear logo placement can positively impact:
Unaided brand recall



Advertisers should consider First View when they want to: (Select all that apply.)
Maximize watch time with a format typically watched longer than other Twitter timeline formats
Be the first thing people see when they open Twitter, when memory response is highest
Drive a higher brand and message recall