SEMrush Exam Questions + Answers

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True or False: The only ad network with automation is Google Ads.

True
False


What is the difference between Max Conversions and Target CPA?

There is no difference.
Target CPA guarantees a price per conversion, whereas Max Conversions does not.
Max Conversions brings volume, whereas Target CPA focuses on keeping costs per conversion on target.


If conversion data is not quite right, what bidding strategy should you use? Choose two options.

Manual Bidding
Smart bidding (Target CPA, Target ROAS, Max Conversions)
Automated Bidding (Target Impression Share, Max Clicks, Enhanced CPC)


Which campaign types have smart campaign variations? Choose three options.

Video
Display
Gmail
Search
Shopping


What’s the difference between a Responsive Search Ad (RSA) and a Dynamic Search Ad (DSA)?

RSAs require human input for all fields, while DSAs only let you edit descriptions.
There is no difference.
RSAs change formats depending on the device, whereas DSAs don’t.


How do learning periods impact campaigns?

They don’t – they are purely for account managers to test what works.
They are 5-day periods where there shouldn’t be any changes to the campaign budgets/bidding strategies while the algorithm adjusts to your campaign.


Which is a reasonable reason to opt for automation?

You don’t have time to work on creativity.
You are struggling to get conversion tracking to work correctly.
You are under strict brand requirements.


What’s a reason to opt-out of automation?

You are under pressure to get lots of volumes
You are struggling to get conversion tracking to work correctly
You don’t have time to work on creative


What are the requirements for Smart Display conversions?

At least 50 display conversions or 100 search conversions in a 30-day period
No conversion requirement
15 conversions in a 30-day period


Which bidding strategy is NOT eligible for Display campaigns?

Target Impression Share
Target ROAS (Return on Ad Spend)
Viewable Impressions
Max Clicks
Max Conversions
Manual (with optional eCPC)
Target CPA (Cost Per Acquisition)

True or False: Based on the content, consumers can choose one brand over another.

False
True


Who is NOT a member of a content marketing team?

Customer success specialist
The content strategist
A designer
SEO / Data analyst


What is one goal you can accomplish using content marketing?

Increase website traffic
Train employees
Complete a work retreat


How many competitors do you need to have in order to analyze the competition?

7-10
5-7
1-3
3-5


Fill in the blank. Audience research largely consists of understanding the___that your customer faces, and what solutions your business can offer.

Energy
Weather
Attitude
Problems


When you’re running a content audit, what is the first thing you need to do?

Write out the original goals/objectives
Compile all content URLs into a spreadsheet
Collect engagement metrics from social media


Which SEMrush tool will help you create new topic ideas to create content with?

Post Tracking
Content Audit
Topic Research Tool
SEO Writing Assistant


What is a content calendar?

A calendar listing what social media posts are scheduled and when
A shareable resource that all teams can use to plan content marketing activity
A calendar of important holidays to focus content on


What should the average length of paragraphs in a blog post be?

10-12 sentences
1-2 sentences
5-7 sentences
2-4 sentences


When it comes to optimizing a new blog post, which parts of the content should be optimized?

Headers, footers, title tags, meta-titles, and the meta-description
Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, and navigation
Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, navigation, and social media URLs


What is a great way to make sure your content is seen by your fans, their friends, and your target audience?

Post the same piece of content every day
Promote the content on social media through a Boosted Post
Have the customer success team call and notify customers of a new content release


How can you update a piece of content to make it high-quality content? Choose 3 options.

Divide the piece into smaller pieces, and post them separately
Make the CTA clearer
Implement more relevant keywords
Improve the headlines


What is the best way to gain leads from content marketing?

Have a pop-up box on each blog post
Create a piece of content a user has to exchange information to access
Ask at the end of every paragraph for the user to sign up


Why do people link to you?

To make money via what you pay them
To help you make money
Because helping their site users by linking to great content increases those users’ affinity for their business
Because Google ranks sites that link out higher


What are some of the ways you can filter links in SEMrush? Choose three answers.

Sort them by the price per link
Limit the number of links per domain
Filter our NoFollow/Sponsored/UGC links
Sort them by PageScore


What are the downsides of using a blog to publish evergreen content? Choose two answers.

Many pages on a blog are “overhead” pages that Google won’t want to index
Blog platforms show content based on age, not on importance and relevance
Blogs make publishing too easy
Google doesn’t like blogs


What are the most important aspects of content for SEO? Choose two correct answers.

Addressing user needs
Publishing high quality content
Publishing high volumes of content
Publishing more content than your competitor


Which of these is the most important aspect of links to your site?

They are inexpensive
They are freely given
They use rich anchor text
They link to money pages on your site


What do our case studies about links as a ranking factor show us?

If you get links too quickly it can hurt you
You should focus all of your content efforts on data research reports
Links obtained via 301 redirects are not helpful
If links are organically owned it’s OK if you get a lot of them very quickly


How do we balance comprehensive content with the desire for easy to navigate websites?

Decide on one or the other, you can’t have both
Prioritize depth of content first, it’s more important
Invest in CX and UX and content depth and breadth so you can give users both
Prioritize UX and CX first, it’s more important


What are some of the benefits of informational content? Pick the three best answers.

It can increase your visibility
It can enhance your brand
It can build your reputation
It can increase the number of pages on your site that are a ranking factor


How can improving your EAT help your business? Choose the three best answers.

Get more links to your content
Get more leads as Google uses it as a ranking factor
Improve your conversion rates
Get more shares of your content


What load speed is recommended for web pages to make the site perform well?

Less than 1 second
There are no common recommendations
Less than 3 seconds
Less than 2 seconds


What should be done to make Site Audit check which pages take more than 1 second to become interactive?

Connect GSC
No additional action should be taken
Connect GA


Site Audit is able to check your AMP pages, which are a great way to improve your mobile SEO.

False
True


Fill in the blanks. The ___ tab in the featured snippet report in the ___ shows ___ where your domain doesn’t rank in featured snippets, but your competitors do.

Opportunities, Site Audit, URLs
Trend, Position Tracking tool, keywords
Opportunities, Position Tracking tool, keywords


Which tool can help you find keywords that generate SERP features that are extremely useful for searches on mobile devices?

Keyword Gap
Keyword Overview
Keyword Magic tool


Which tool helps you find pages with missing Hreflang attributes?

Site Audit
Organic Traffic Insights
On-Page SEO Checker


In Position Tracking, you can add up to 10 devices and locations (depending on your subscription) to track your visibility and also specify the search engine for the campaign.

True
False


Choose 1 INCORRECT statement about the Listing Management Tool.

The tool makes changes to your data once that take effect in all listings.
The tool checks your business listings for accuracy and consistency in the UK, US and Australia.
By keeping NAP consistent with the help of the tool you can increase your chances of getting to local pack.
In the tool you can only edit NAP data and cannot add a logo, photo or video.


Which metric in Position Tracking when at 100% shows that the tracked domain, subdomain or URL has the first position for every keyword you have set up in a project?

Average position
Visibility
Traffic volume


Which tools help you get better results for local SEO by giving ideas of how to get to local pack? Choose 3 answers.

Listing Management
Position Tracking
Keyword Magic tool
Site Audit

With a Position Tracking tool you can track root domain, subdomain and URL, but not subfolder. True or false?

False
True


Which metric based on CTR shows a website’s progress in Google’s top 100 for keywords that are currently tracked?

Average position
Ranking distribution
Visibility


Which report in Position tracking can help you to determine pages that rank or do not rank for a certain keyword and at the same time pages that rank with a specific aggregate volume?

Landing pages
Rankings
Ranking distribution report with the help of filters


The sensor shows the actual SERP volatility level, which reflects the speed of changes in Google search results. What SENSOR score refers to a normal volatility level?

0 to 2
8 to 10
2 to 5
5 to 8


In what Google positions can you check the popularity of a HTTPS protocol extension by viewing a donut diagram in the Sensor tool? Choose 2 answers.

Top-3
Top-20
Top-10
Top-100


Choose 2 correct statements about the Featured Snippets report in the Position Tracking tool.

You can also take a look at the SERP source to see how the snippet appears within the results page.
This report shows how many times your or your competitor’s domain is featured in the snippet per week.
This report shows keywords on their SERP where your or your competitor’s domain is featured in the snippet.


True or false? The Ranking distribution report allows you to see the number of keywords in a campaign you and your competitors have in the top 3, top 10, top 20 and top 100 positions.

False
True

Choose the correct statement about mobile searchers according to Google research.

They are usually searching from outside of their home
They have a higher buyer intent
They are more likely to look for directions


When you’re designing content for your site, you should design primarily for desktop screens, then use CSS to adjust what’s on mobile.

False
True


Google’s spiders render your pages because Google wants to crawl your site as humans see it.

False
True


What’s one simple mobile UX code change that will help you get more form conversions?

Loading the correct keyboard for each form field
Making sure the form fields are sufficiently spaced out
Using the correct click size on the submit button


Choose 2 correct statements about site load speed.

Fast sites rank better
You should make your site fast for a better user experience
Slow sites are penalized


What’s better for your business? AMP or PWA?

AMP
PWA
It depends on what kind of business you have and how your customers find you
PWAMP


Why are AMP sites faster?

They’re hosted directly on Google servers
They’re given an artificial boost by Google
They have simplified code
What kinds of businesses need Local SEO?

Any business with a physical storefront or that serves customers in a particular area
Every business, thanks to mobile search
Any business that sells online


Adding your city or location keyword to your meta description helps you rank better for mobile searches.

False
True


What makes your website responsive?

Javascript
Google Tag Manager
CSS code
Nothing, it’s automatic

There are many widgets on the SEO dashboard, with many data sources. From which of the various sources can information be found in widgets? Choose 3 answers.

SEMrush Organic Research
Google Ads
Google Analytics
SEMrush Advertising Research
SEMrush Traffic Analytics


Guru and business subscribers can add their logo into the reports. True or false?

TRUE
FALSE


Fill in the blank. By connecting My Reports with Google ___, among other widgets, you can get New vs Returning Visitors, Top Traffic Channels and Top Page Views.

Analytics
My Business
Shopping
Search Console


It is possible to link your campaigns in the Marketing Calendar to your real campaigns in Google Analytics by using UTM tags. True or false?

FALSE
TRUE


What subscription allows you to produce a White Label Report where all mentions of SEMrush are avoided, even in the email address from which the report is sent?

Guru
Pro
Business


Connecting GA with SEO dashboard we get traffic data based on:

Only organic traffic data
All the traffic data (referral, direct, organic, all devices and locations)
Only direct and organic traffic data


Fill in the blanks ___subscribers can only have ___marketing calendar(s); ___subscribers can create unlimited calendars and also share the calendar in___ mode. This means that anyone can view the calendar through access to an external link, with or without an SEMrush account.

Guru, 1, Business, read-only
Guru, 2, Business, read-only
Pro, 2, Guru, edit
Guru, 1, Business, edi

Which widget in Backlink Analytics shows you “sponsored” and “UGC” directives, recently introduced by Google?

Categories of referring domains
Link attributes
Backlink types


With the help of Backlink Audit you can download a list of toxic backlinks and then send it to the Google disavow tool. True or false?

True
False


To access the most current data on disavowed backlinks you should integrate Backlink Audit with:

Google Search Console
Google Analytics
Majestic


The Internal link distribution chart in Site Audit shows:

distribution across your website’s pages by the number of clicks away from the homepage
distribution of links across three groups of pages with different strengths based on their Internal LinkRank
distribution of errors, warnings and notices on your website in terms of internal linking.


What is the optimal click depth of a page?

Less than 4
Depends on the page
More than 4


Which prospects metric in the Link Building tool represents the extent to which a certain domain with a link to your website could be harmful to your website and affect your ranking in search engines?

Trust score
Toxic rank
Internal linkRank


The Link Building tool allows you to discover whether an acquired backlink was indexed by Google. True or false?

False
True


Which tool helps you to find domains with a high authority score that have links to your competitor but do not have links to your website?

Backlinks analytics
Backlink Gap
Backlink audit


True or false? The Matches column in the Backlink Gap report table shows how many of the analyzed domains have gotten their links from a certain referring domain.

True
False


Fill in the blanks. In Backlink Audit, a domain with a link is considered toxic with a toxic score of ______, potentially toxic are those with a score of _______. You _______ to review them manually before sending to Whitelist, to Remove or to Disavow.

60-100, 45-59, don’t need
70-100, 50-69, don’t need
70-100, 50-69, need
60-100, 45-59, need