YY is a large banking organisation. It has a branch in most of the towns in the country in which it operates. The bank’s

[answerhappygod]

YY is a large banking organisation. It has a branch in most of
the towns in the country in which it operates. The bank’s business
is mainly concerned with private individuals. It is a very
‘traditional’ bank that offers only ‘over the counter’ services
during limited opening hours.
At a recent board meeting, the directors of the bank stated that
they were worried that the bank was losing customers to the new
style banks that offer a much more friendly service, longer opening
hours, internet banking and a diverse range of banking
services.
It has now been decided that the bank will pursue strategies to
achieve the goal of being “The bank that people choose” and will
use a balanced scorecard to monitor progress towards that goal.
Required:
(25 marks)